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  • ·Gucci Summer 2026 Ad Campaign Portrait by Mark Seliger
BrandGucci
ProjectSummer 2026 Ad Campaign
Model Tian Xi Wei seated in a black butterfly chair by a pool wearing black attire and holding a white patterned bucket bag for Gucci.

Gucci Summer 2026 Ad Campaign 2026

Associated creatives

Bureau Future
Bureau FutureCreative Director
Mark Seliger
Mark SeligerPhotographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
Samuel Watson
Samuel WatsonModels

Tags

tian xi weiwoman seated in chairwoman in black outfitblack butterfly chairwhite patterned bucket bagbucket bagblack crop toppointed toe heels

Description

This portrait from the Gucci Summer 2026 ad campaign features model Tian Xi Wei seated in a black leather butterfly chair outdoors next to a swimming pool. Photographed by Mark Seliger under creative direction from Bureau Future, the image displays clean composition and polished studio lighting integrated into an architectural outdoor setting. The subject wears a black crop top, dark jacket, slim-fitting trousers, and pointed-toe heels with metallic hardware, holding a white patterned bucket bag. The bold white Gucci logo spans the lower center of the frame against the paved stone ground.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (30%)

Background

Outdoor Pool

Context

Advertising Campaign