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Model Anok Yai posing in ocean water wearing a shimmering dark two-piece set for a Gucci campaign at dusk.

Gucci Summer 2026 Ad Campaign 2026

About

Model Anok Yai poses wading through ocean water at dusk for the Gucci Summer 2026 advertising campaign photographed by Mark Seliger with creative direction by Bureau Future. She wears a long-sleeved cropped wrap top and asymmetrical draped mini skirt crafted from shimmering charcoal-grey metallic knit fabric, accessorized with a matching textured shoulder bag tucked under her arm. The composition centers the subject in soft twilight lighting against a background of calm ocean waves, distant coastal rocks, and a gradient evening sky.

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Background

Ocean

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Advertising Campaign