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BrandFrieze
ProjectBrand Identity
Frieze New York billboard poster mounted on a tiled subway station wall with a blurred commuter passing by on the right.

Frieze Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

frieze new york posterfrieze new yorkbrand identity postersubway posteradvertising billboard

Description

A rectangular billboard poster for Frieze New York is mounted on a tiled subway wall in a station. The poster features a split design with a photograph of a pretzel cart on the left and typography advertising the event dates on the right. A blurred commuter passes by on the right next to a staircase handrail, capturing motion blur against the tiled architectural backdrop.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Long exposure

Industries

Festivals & Events

Color

Pure White (50%)
Charcoal (30%)
Crimson (20%)

Background

Street

Context

Out of Home (OOH)