BrandFrieze
ProjectBrand Identity
Frieze Brand Identity 2021
Associated creatives
Tags
Description
An open magazine spread displays the Frieze New York brand identity designed by Pentagram. The left page features bold white typography stating Frieze New York and The Shed Manhattan against a dark background alongside a car wheel detail. The right page shows a high-angle photograph of a white poodle wearing a blue harness. The layout uses clean sans-serif typography and high-contrast imagery.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography, Screen print / silkscreen
Industries
Digital Media & Publishers
Color
Jet Black (50%)
Pure White (50%)
Background
Paper Texture
Context
Editorial