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Brand
Frieze
ProjectBrand Identity
Open magazine spread showing Frieze New York branding typography and imagery of a dog and car wheel.

Frieze Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

magazine spreadfrieze magazinebrand identitygraphic designtypographywhite poodlecar wheel

Description

An open magazine spread displays the Frieze New York brand identity designed by Pentagram. The left page features bold white typography stating Frieze New York and The Shed Manhattan against a dark background alongside a car wheel detail. The right page shows a high-angle photograph of a white poodle wearing a blue harness. The layout uses clean sans-serif typography and high-contrast imagery.