Frieze
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2021
Description
Pentagram has developed a comprehensive brand identity for Frieze, encompassing editorial design, motion graphics, and environmental advertising. The project centers on a custom typeface designed to unify the brand across multiple touchpoints, balancing high-contrast typography with minimalist graphic design principles. The identity features a clean, systematic layout applied to both digital interfaces and print collateral, including the Frieze magazine and event signage. Motion graphics leverage soft gradients and abstract light streaks, while the print assets integrate expressive illustrations and photography to maintain a consistent aesthetic throughout Frieze New York event communications.
Style
Horizontal, Clean
Techniques
Typography
Color
Pure White
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