Frieze Brand Identity 2021

Description

This image presents a flat lay view of a Frieze magazine issue resting on a clean, solid white surface. The magazine cover displays expressive botanical artwork featuring orange and red tiger lilies painted with loose watercolor washes against an off-white background. The prominent Frieze title appears in bold purple typography across the top, accompanied by smaller subtitle text in the upper right corner. Designed as part of a brand identity project by Pentagram, the composition emphasizes minimal framing and soft, even lighting that highlights the printed paper texture and artistic cover illustration.