Frieze Brand Identity 2021

Description

This image presents a flat lay view of a Frieze magazine issue resting on a clean, solid white surface. The magazine cover displays expressive botanical artwork featuring orange and red tiger lilies painted with loose watercolor washes against an off-white background. The prominent Frieze title appears in bold purple typography across the top, accompanied by smaller subtitle text in the upper right corner. Designed as part of a brand identity project by Pentagram, the composition emphasizes minimal framing and soft, even lighting that highlights the printed paper texture and artistic cover illustration.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography, Watercolour

Industries

Magazines

Color

Background

White Seamless

Context

Editorial