Frieze Brand Identity 2021

Description

This presentation slide features white sans-serif text set against a solid black background, detailing the custom typeface created to unify the Frieze brand family. The left column describes the preservation of the old masthead's characteristics, while the right column outlines typeface weights, language support, glyph counts, and OpenType features. The clean, high-contrast graphic design was produced by Pentagram as part of the Brand Identity project.

Style

Artistic, Vertical, Monochrome, Clean

Techniques

Typography

Industries

Magazines

Color

Background

Solid Colour

Context

Brand Film / Corporate Video