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BrandFrieze
ProjectBrand Identity
White typography alphabet showcasing uppercase and lowercase letters against a solid black background.

Frieze Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

typography alphabettypographyalphabet displayletters and numberswhite lettersblack background

Description

This graphic design sample showcases a complete custom alphabet display in clean white lettering against a solid black background. Created by Pentagram for the Frieze brand identity project, the composition presents uppercase and lowercase letters from Aa to Zz, alongside numbers zero through nine and standard punctuation marks. The minimalist arrangement highlights the precise geometry and typographic style developed for the brand.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign