Chylak Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black-and-white editorial image captured by photographer Stanisław Boniecki forms part of the Chylak Fall 2024 ad campaign, produced with art direction by Chiara Janczarek. Four female models stand in a row against the dark timber exterior of a traditional rustic building with patterned window frames and a shingled roof. The subjects wear layered folk-inspired garments including patterned vests, embroidered blouses, and pleated skirts, accessorized with distinct leather handbags. The lighting is soft and ambient, highlighting natural textures in the clothing and the weathered wooden backdrop. The composition is structured as a full-length group portrait, rendered in a classic documentary style with high tonal contrast.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Background
House
Context
Advertising Campaign