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  • ·Chylak Fall 2024 Ad Campaign Editorial by Stanisław Boniecki
BrandChylak
ProjectFall 2024 Ad Campaign
Two women in white dresses and embroidered vests seated outdoors holding black leather tote bags against a tree trunk.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

two women holding black leather bagsblack leather bagleather bagtwo womenwoman holding bag

Description

This black-and-white fashion editorial image for Chylak's Fall 2024 ad campaign was captured by photographer Stanisław Boniecki. Two models wearing white dresses and dark embroidered vests are positioned outdoors near a thick tree trunk, each holding a structured black leather tote bag with long handles and decorative tassel details. The seated model gazes toward the camera with braided hair, while the standing model is partially visible beside her. The natural outdoor setting features grassy ground and a rustic wooden structure in the background. Art direction and styling were led by Chiara Janczarek.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Jet Black (30%)
Pure White (70%)

Background

Forest

Context

Advertising Campaign, Lookbook, Editorial