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Brand
Chylak
ProjectFall 2024 Ad Campaign
Group of women in traditional regional folk dresses seated in a row against a rustic wooden log cabin wall.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

group of women in folk costumeswomen in folk costumesgroup of womentraditional folk costumefolk dresspatterned vest

Description

This black and white editorial image from the Chylak Fall 2024 ad campaign features a group of women dressed in elaborate traditional folk costumes, seated in a straight line on a bench against the textured exterior of a rustic log cabin. The subjects wear intricately patterned dresses, patterned vests, and layered blouses, accessorized with beaded necklaces. Their expressions are composed and direct, creating a formal and observational portrait style. The natural outdoor lighting casts soft shadows beneath the overhang of the thatched-roof structure, highlighting the rich textures of the weathered timber wall and the leaf-strewn ground in the foreground.