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  • ·Chylak Fall 2024 Ad Campaign by Stanisław Boniecki
BrandChylak
ProjectFall 2024 Ad Campaign
Black and white image of a group of women in traditional folk costumes walking along a dirt path between rustic thatched-roof wooden cottages.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

group of women walkinggroup of womenwomen walkingtraditional folk costumefolk costumetraditional costume

Description

A group of women dressed in intricate traditional folk attire walk together along a winding dirt path through a rural settlement of historic wooden cottages with thatched roofs. The black and white photography captures a timeless narrative scene, highlighted by high-contrast lighting and rich textures in the historic architecture and embroidered garments. The campaign was photographed by Stanisław Boniecki with art direction and styling by Chiara Janczarek for Chylak's Fall 2024 ad campaign.

Style

Documentary, Artistic, Horizontal, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

House

Context

Advertising Campaign