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  • ·Chylak Fall 2024 Ad Campaign traditional folk costume portrait
BrandChylak
ProjectFall 2024 Ad Campaign
Three women in traditional folk costumes standing outdoors against a decorated wooden wall in a black and white photograph

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

three women in folk costumesthree womenfolk costumeswomen in traditional costumestraditional folk attire

Description

This black and white editorial image from the Chylak Fall 2024 ad campaign features three women standing side-by-side outdoors. Each woman wears a traditional folk costume consisting of a dark patterned vest, layered beaded necklaces, an embroidered white blouse with voluminous sleeves, and a long skirt. The women are posed against a dark wooden structure adorned with intricate decorative patterns along the upper and mid sections. The composition is captured with natural lighting and traditional styling, highlighting the detailed textures of the garments and beadwork.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign