Chylak Fall 2024 Ad Campaign 2024

Description

This black-and-white editorial portrait from Chylak's Fall 2024 ad campaign was photographed by Stanisław Boniecki with art direction and styling by Chiara Janczarek. The central figure stands in the foreground wearing a patterned coat and holding a dark handbag, facing the camera directly with a serious expression. In the background, a line of women wearing traditional regional folk costumes with white blouses and dark vests stands outside a dark timber building. The monochrome grading emphasizes textures in the clothing, wooden architecture, and grassy ground.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign