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  • ·Chylak Fall 2024 Ad Campaign Editorial Portrait
Brand
Chylak
ProjectFall 2024 Ad Campaign
Central woman holding a dark handbag standing before a line of women in traditional folk dress outside a wooden house.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

woman holding handbagwoman holding bagholding handbagholding bagwoman in coatcoathandbag

Description

This black-and-white editorial portrait from Chylak's Fall 2024 ad campaign was photographed by Stanisław Boniecki with art direction and styling by Chiara Janczarek. The central figure stands in the foreground wearing a patterned coat and holding a dark handbag, facing the camera directly with a serious expression. In the background, a line of women wearing traditional regional folk costumes with white blouses and dark vests stands outside a dark timber building. The monochrome grading emphasizes textures in the clothing, wooden architecture, and grassy ground.