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  • ·Chylak Fall 2024 Campaign Editorial by Stanisław Boniecki
BrandChylak
ProjectFall 2024 Ad Campaign
Group of women in traditional folk costumes walking along a path past rustic wooden cottages.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

woman walking in traditional folk costumewoman walkingtraditional folk costumefolk costumewoman

Description

This black-and-white editorial photograph for the Chylak Fall 2024 ad campaign, captured by photographer Stanisław Boniecki, features a group of women walking together along a rustic dirt path. The subjects wear traditional folk-inspired garments with embroidered vests, patterned skirts, and blouses. In the background, traditional wooden cottages with thatched roofs stand behind a rustic wooden fence under natural outdoor lighting. The image emphasizes texture and cultural narrative within an authentic rural setting.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

House

Context

Advertising Campaign