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  • ·Chylak Fall 2024 Campaign Editorial Portrait
BrandChylak
ProjectFall 2024 Ad Campaign
Three women in traditional folklore-inspired attire standing outdoors in front of a rustic wooden building exterior.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

three womenthree women standingwomen in traditional attiretraditional attirefolkloric garmentsblack handbagstructured handbag

Description

This black and white editorial image from the Chylak Fall 2024 ad campaign features three women standing outdoors in front of a rustic wooden building with traditional architectural details. The subjects are dressed in ornate garments that blend regional folklore elements with contemporary styling, including layered skirts, embroidered blouses, patterned headscarves, and statement beaded necklaces. The central figure holds a structured black handbag with fringed detailing. The photography by Stanisław Boniecki employs natural daylight and a monochromatic tone that accentuates the rich textures of the textiles and the wooden backdrop. The art direction and styling were led by Chiara Janczarek, with production managed by Łukasz Nowak through Forward Productions.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign