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  • ·Chylak Fall 2024 Campaign Editorial by Stanisław Boniecki
BrandChylak
ProjectFall 2024 Ad Campaign
Monochrome fashion campaign image by Chylak featuring a group of women in embroidered traditional vests and skirts outdoors.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

group of women in traditional attirewomen in traditional attiretraditional attireembroidered vestpatterned apronwhite blouse

Description

This monochrome fashion editorial image for Chylak's Fall 2024 ad campaign was photographed by Stanisław Boniecki with art direction and styling by Chiara Janczarek. The frame captures a group of female models wearing intricately embroidered traditional vests, patterned aprons, and blouses with voluminous sleeves outdoors on a gravel path bordered by trees. The composition utilizes natural lighting and a grainy black-and-white treatment to evoke an evocative, heritage-inspired mood. Hair and makeup were executed by Tomek Górecki and Wilson, with production handled by Łukasz Nowak and Forward Productions.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Woodland

Context

Advertising Campaign