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  • ·Chylak Fall 2024 campaign editorial by Stanislaw Boniecki
BrandChylak
ProjectFall 2024 Ad Campaign
Two models in traditional white dresses and patterned vests leaning against a tree holding black leather handbags in a rural outdoor setting

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

two female models standingfemale models standingtwo female modelsfemale modelsmodels standingblack leather handbagsblack leather bagleather handbagblack handbagtraditional white dresseswhite dresspatterned vests

Description

This black-and-white editorial image from Chylak's Fall 2024 ad campaign features two models standing side-by-side outdoors, leaning against a large tree trunk in a rustic village setting. Both women wear layered white dresses and heavily embroidered or patterned vests, paired with headwear and holding structured black leather handbags by their sides. The natural lighting and textured environment evoke a traditional, documentary-style narrative. The photograph was captured by Stanislaw Boniecki with art direction and styling by Chiara Janczarek, hair by Tomek Górecki, and makeup by Wilson, produced by Łukasz Nowak for Forward Productions.

Style

Documentary, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (50%)

Background

Woodland

Context

Advertising Campaign