Chylak

Oct 2024

The Chylak Fall 2024 campaign is a masterclass in atmospheric storytelling, grounding contemporary luxury accessories within a deeply evocative, folklore-inspired landscape. Captured by photographer Stanisław Boniecki, the imagery leans into a timeless, cinematic quality, utilizing analogue 35mm and medium format film to render a stark, high-contrast monochrome aesthetic. Throughout the series, the campaign juxtaposes structured black leather handbags against a backdrop of traditional wooden architecture, thatched roofs, and rural forests, effectively bridging the gap between historical heritage and modern minimalism. Creative director Zofia Chylak orchestrates a visual narrative that feels both documentary and editorial, with art direction and styling by Chiara Janczarek meticulously layering lace, intricate embroidery, and feathered cuffs to mirror the tactile precision of the brand's latest collection. Models Valentine Valero and Ania Kisiel anchor the portraits, their neutral expressions and historical-referential silhouettes emphasizing the quiet, composed nature of the accessories. By prioritizing natural light and the raw texture of timber and fabric, the campaign moves beyond simple product placement, instead crafting a resonant, pastoral atmosphere that highlights the inherent quality of the craft. It is a striking exploration of how fashion can inhabit and honor tradition without losing its own contemporary identity, resulting in a cohesive, portfolio-worthy body of work that defines the season.

Editorial, Editorial, Lifestyle, Lifestyle

Natural light, Natural light

Bags & Accessories, Fashion, Bags & Accessories, Fashion