Brand
ProjectNew Brand Platform

Cricket Australia New Brand Platform 2024
Associated creatives
Tags
Description
An enthusiastic older man smiles broadly with his arms outstretched while wearing a white fedora, round sunglasses, and a striking blazer patterned with the Union Jack flag over a white polo shirt. In the background, cheering spectators and fluttering flags create a vibrant stadium atmosphere. The dynamic framing captures the high energy and excitement of the crowd during a major sporting fixture. Tobias Rowles photographed the scene for Cricket Australia's New Brand Platform campaign. Natural sunlight illuminates the scene, highlighting the bold colors and expressive emotion of the moment.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Football (American)
Color
Pure White (50%)
Royal Blue (20%)
Scarlet (30%)
Background
Sports Venue
Context
Advertising Campaign