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Smiling older man wearing a white fedora, sunglasses, and a Union Jack blazer cheering at a sporting event.

Cricket Australia New Brand Platform 2024

Associated creatives

Tags

Description

An enthusiastic older man smiles broadly with his arms outstretched while wearing a white fedora, round sunglasses, and a striking blazer patterned with the Union Jack flag over a white polo shirt. In the background, cheering spectators and fluttering flags create a vibrant stadium atmosphere. The dynamic framing captures the high energy and excitement of the crowd during a major sporting fixture. Tobias Rowles photographed the scene for Cricket Australia's New Brand Platform campaign. Natural sunlight illuminates the scene, highlighting the bold colors and expressive emotion of the moment.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Football (American)

Color

Pure White (50%)
Royal Blue (20%)
Scarlet (30%)

Background

Sports Venue

Context

Advertising Campaign