Bryce Duffy, Photographer,

Description

This commercial advertising image features a split composition with bold typography and promotional copy on the left and a wide photographic scene on the right. The photographic portion shows a man standing on a high rooftop against a clear blue sky and distant mountainous horizon. He wears a dark jacket and cap while looking down at a handheld tablet device. A metal ladder extends up past the low parapet wall in the foreground. On the left side, bold black text reads Confidence is a ladder on the truck when you need a ladder on the job alongside a computer monitor and smartphone displaying map graphics and the verizon connect logo.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Telecommunications

Color

Background

Clear Sky

Context

Advertising Campaign, Out of Home (OOH)