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Brand
Sir The Label
ProjectAmanda Murphey for SIR. Eyewear
Close-up portrait of a model wearing thick black sunglasses with visible teeth and a silver earring in a high-contrast monochrome framing.

Sir The Label Amanda Murphey for SIR. Eyewear 2025

Associated creatives

Simon Eeles
Simon EelesPhotographer
Nikki Campbell
Nikki CampbellCreative Director
Sophie Coote
Sophie CooteCreative Director
Karla Clarke
Karla ClarkeFashion Stylist
Joel Forman
Joel FormanHair Stylist
Jasmine Abdallaoui
Jasmine AbdallaouiMake-up Artist

Tags

woman wearing black sunglassesblack sunglassessunglasseswoman smilingwoman portrait

Description

This striking close-up campaign portrait for SIR. Eyewear features model Amanda Murphey wearing oversized black sunglasses. Photographed by Simon Eeles with creative direction by Nikki Campbell and Sophie Coote, the image employs a high-contrast monochrome style. The tight crop focuses on the facial features, highlighting the frame of the sunglasses, clean teeth, and a minimalist silver earring against a dark ground. Karla Clarke provided fashion styling, with hair by Joel Forman and make-up by Jasmine Abdallaoui.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (50%)

Background

Black Seamless

Context

Advertising Campaign