Sir The Label Amanda Murphey for SIR. Eyewear 2025

Description

This striking fashion portrait for Sir The Label eyewear was photographed by Simon Eeles with creative direction by Nikki Campbell and Sophie Coote. The close-up shot features a model wearing black sunglasses, her hands raised with long red nails framing her face. She poses behind smooth, glossy red vinyl surfaces against a solid black background. The composition employs dramatic lighting that catches the highlights on the reflective red material and dark lenses, creating a bold, graphic aesthetic.

Style

Editorial, Vertical, Clean, Glossy

Techniques

Flash

Industries

Eyewear

Color

Background

Black Seamless

Context

Advertising Campaign