Brand
Sir The Label Amanda Murphey for SIR. Eyewear 2025
Associated creatives
Tags
Description
A striking fashion portrait featuring a model with slicked-back hair wearing dark sunglasses and a glossy black patent leather jacket. The subject stands with arms crossed against a vibrant, solid yellow backdrop that casts a sharp shadow. The lighting is direct and creates sharp highlights on the glossy fabric and polished surfaces. This campaign imagery was photographed by Simon Eeles with creative direction by Nikki Campbell and Sophie Coote.
Style
Editorial, Vertical, Warm, Clean
Industries
Eyewear
Color
Jet Black (80%)
Background
Solid Colour
Context
Advertising Campaign