Brand

Sir The Label Amanda Murphey for SIR. Eyewear 2025
Associated creatives
Tags
Description
This portrait features a model seated cross-legged on a glossy red surface, wearing a vibrant green sleeveless dress and dark sunglasses. The lighting is direct and creates sharp highlights across the figure against a solid black backdrop. Amanda Murphey stars in this campaign for Sir The Label, photographed by Simon Eeles with creative direction by Nikki Campbell and Sophie Coote. Styling is by Karla Clarke, with hair by Joel Forman and makeup by Jasmine Abdallaoui.
Style
Editorial, Vertical, Clean, Matte
Techniques
Flash
Industries
Eyewear
Color
Forest Green (70%)
Jet Black (30%)
Background
Black Seamless
Context
Advertising Campaign

