Sir The Label Amanda Murphey for SIR. Eyewear 2025

About

This fashion campaign portrait for Sir The Label features model Amanda Murphey captured by photographer Simon Eeles with creative direction by Nikki Campbell and Sophie Coote. The subject is seated on a glossy red chair against a plain dark background, wearing dark sunglasses, a crisp white button-down shirt, and tall black leather boots. Styling by Karla Clarke is complemented by hair design from Joel Forman and makeup by Jasmine Abdallaoui. The composition employs direct lighting that highlights the contrasting monochromatic elements and glossy textures.