Brand
Sir The Label Amanda Murphey for SIR. Eyewear 2025
Associated creatives
Tags
Description
This striking campaign image for Sir The Label features a model draped in a voluminous, glossy red vinyl garment against a dark background. The model wears dark sunglasses and sits while wrapped in the reflective red material. Captured by photographer Simon Eeles with creative direction by Nikki Campbell and Sophie Coote, the styling is managed by Karla Clarke. Hair is styled by Joel Forman and makeup by Jasmine Abdallaoui, completing the bold visual composition.
Style
Editorial, Vertical, Glossy
Industries
Designer Fashion
Color
Crimson (80%)
Background
Black Seamless
Context
Advertising Campaign