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Brand
Sir The Label
ProjectAmanda Murphey for SIR. Eyewear
Model wearing dark sunglasses and a red glossy garment against a dark background in a mixed photography layout for SIR.

Sir The Label Amanda Murphey for SIR. Eyewear 2025

Associated creatives

Simon Eeles
Simon EelesPhotographer
Nikki Campbell
Nikki CampbellCreative Director
Sophie Coote
Sophie CooteCreative Director
Karla Clarke
Karla ClarkeFashion Stylist
Joel Forman
Joel FormanHair Stylist
Jasmine Abdallaoui
Jasmine AbdallaouiMake-up Artist

Tags

woman in red glossy garmentred glossy garmentwoman wearing sunglassessunglassesmodel

Description

This fashion editorial campaign imagery for SIR Eyewear features model Amanda Murphey in a striking multi-paneled layout. The composition includes a central figure draped in a glossy red garment against a solid black background alongside overlaid photographic cut-outs highlighting sunglasses and close-up facial features. The project was photographed by Simon Eeles with creative direction by Nikki Campbell and Sophie Coote, fashion styling by Karla Clarke, hair styling by Joel Forman, and make-up by Jasmine Abdallaoui.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Collage

Industries

Eyewear

Color

Crimson (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign