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Brand
Mecca Max
ProjectMerry Go Max
Close-up macro shot of lips parted showing teeth while a lip gloss applicator applies product

Mecca Max Merry Go Max 2024

Associated creatives

Madeleine Heath
Madeleine HeathCreative Director
Kat Wilkinson
Kat WilkinsonCreative Director

Tags

lip gloss applicatorlip glossapplicator wandlips and teethlipsteeth

Description

This macro beauty image is part of the Merry Go Max project for Mecca Max, directed by Madeleine Heath and Kat Wilkinson. The frame captures an extreme close-up of open lips revealing clean white teeth, with a clear applicator wand applying product to the lower lip. The monochromatic, high-contrast composition emphasizes texture and detail on the lips and teeth. The lighting is direct and intimate, highlighting the glossy surface of the applicator and the natural contours of the mouth.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Macro

Industries

Cosmetics

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign, E-commerce / Product