Vehicle Rental & Rideshare
Vehicle Rental & Rideshare actually contains two opposite creative problems under one heading — a rental fleet wants to look anonymous and identical, while rideshare sells a specific, trusted relationship between one driver and passenger. On Visie, that craft spans campaign and product photography for marques like Hertz, Lyft, and Turo.
This week's top Vehicle Rental & Rideshare projects
This week's top Vehicle Rental & Rideshare projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Uber · Punctual Queen
In the fast-paced world of digital platforms and modern transit, Uber leans into the everyday rhythm of personal preparation with its latest campaign, Punctual Queen. The creative vision, helmed by the team at Mother New York, reframes the backseat of a ride-share vehicle as a functional extension of one's vanity. By showcasing a protagonist who seamlessly transitions from a home skincare routine to the final stages of a bold makeup application while in transit, the project highlights the reliability of the service through a lens of relatable human behavior. Executed through a clean, live-action technique, the narrative captures the essence of efficient city living with a cinematic flair. Production support from Arts & Sciences ensures the visual language remains grounded yet elevated, utilizing bright, natural lighting that emphasizes a lifestyle aesthetic. The narrative flow is punctuated by post-production work from Niccolò Montanari and sonic layers curated by Premier Music Group, grounding the high-energy concept in a polished reality. Rather than relying on heavy artifice, the commercial celebrates the quiet autonomy of the modern commuter, positioning the brand as the invisible partner to a busy schedule. This spot successfully balances high-level production values with a grounded, intimate performance, serving as a masterclass in how lifestyle branding can feel both aspirational and entirely accessible to the everyday user.
College HUNKS · Moving Houses of All Sizes
College HUNKS reimagines the often stressful logistics of relocation by focusing on the intimate connection between people and their belongings in the new campaign Moving Houses of All Sizes. Operating within the vehicle rental and hospitality sector, the project bridges the gap between large-scale logistics and personal sentiment through a carefully constructed narrative. The film leans into a bright, clean aesthetic that prioritizes professional reliability, effectively utilizing a high-energy live-action technique to showcase the team at work. Central to the commercial is a charming sequence featuring professional movers wrapping a delicate Victorian dollhouse in branded green protective blankets, a move that highlights the company’s signature attention to detail. By centering a young girl observing the care afforded to her prized toy, the agency PPK successfully distills the brand’s promise of trustworthy service into a relatable, human-scale experience. The cinematography adopts a distinctly cinematic approach to make what is essentially a utility service feel approachable and premium. By leaning into the brand’s signature green and orange palette, the spot reinforces identity while maintaining a professional tone that speaks to the logistical demands of moving. This project serves as a masterclass in visual storytelling, transforming standard moving procedures into a narrative about care, security, and the preservation of what matters most to the client during a period of transition.
Hertz · Kirk Herbstreit
In a clever display of self-aware brand storytelling, Hertz leans into the comedic potential of its Gold Squad campaign by enlisting the help of college football personality Kirk Herbstreit. This live-action technique advertisement masterfully balances professional polish with a lighthearted, absurd edge that immediately captures the viewer's attention. The spot features Herbstreit reflecting on his high-profile partnership with the vehicle rental brand, though the narrative quickly shifts to the spotlight-stealing antics of a golden retriever donning a yellow bandanna. By situating the canine star within the tropes of a traditional press conference—complete with contract signings and selfie sessions—the agency, Preacher, successfully positions Hertz as a brand capable of not taking its corporate image too seriously. The aesthetic remains grounded in a relatable lifestyle setting, utilizing sharp, clean compositions that contrast Herbstreit’s measured reactions with the undeniable charm of his furry co-star. The project functions as both a celebration of brand personality and a meta-commentary on the nature of celebrity endorsements, proving that high-level travel and hospitality marketing can thrive when it embraces a bit of spontaneous humor. With the creative direction from Preacher, this campaign underscores the evolving strategy of connecting with audiences through unexpected, highly shareable moments that resonate far beyond the standard, static expectations of the travel industry.
Turo · Carfished
Turo’s campaign, Carfished, explores the common friction point of vehicle rentals through a narrative-driven commercial advertisement. The film tracks a protagonist navigating the discrepancy between expectations and reality at a rental counter, using a cinematic visual language to anchor the viewer in the character’s perspective. The execution relies on a clean, live-action technique to maintain an authentic tone. With a warm color palette and thoughtful framing, the production highlights the narrative stakes of selecting the right vehicle. Creative direction by L&C guides the project, grounding the travel and hospitality-focused messaging in recognizable, human moments.
Lyft · Save the Money
Lyft's 'Save the Money' campaign for the vehicle rental and rideshare sector centers on a rain-slicked urban environment, captured through a cinematic, live-action approach. The visual execution leans into a dark and moody atmosphere, emphasizing the project's tension through low-light production techniques. Creative development was led by Zulu Alpha Kilo, with production managed by OPC Production and sound design provided by Wave Studios NY.
Uber · In Good Time
Uber explores the intersection of social connection and transit in their latest commercial spot, In Good Time. The film juxtaposes a quiet, intimate evening in a softly lit bar with the upbeat momentum of a night out, punctuated by a shift into sun-drenched, exterior leisure. The project features cinematic framing and a warm, polished aesthetic that leans into a playful narrative flow. With creative direction and agency support from Mother NY and production by MJZ, the film utilizes live-action technique to contrast domestic stillness with movement. Post-production and audio elements were handled by Cabin Editorial and Sonic Union respectively.
Uber · On The Way
Uber’s 'On The Way' commercial captures a sequence of everyday human moments, transitioning between domestic interiors and urban landscapes. The production leans into an observational narrative style, utilizing warm lighting to bridge the gap between private settings and city streets. Produced by GREATERGOOD, the spot employs live-action techniques to frame the vignettes. The project maintains a cinematic aesthetic, focusing on movement and connection within the vehicle rental and rideshare space.
Hertz · New Car Fling
Hertz introduces the New Car Fling campaign, focusing on the experience of utilizing rental vehicles for family travel. The project highlights the transition from the rental facility environment to open-road journeys, utilizing cinematic storytelling and live-action techniques. Produced by Burn Studio, the commercial spot leans into the functional aspects of modern vehicle fleets and the logistical ease of the rental process for travelers.
Project Turo · AU Campaign
Turo’s latest campaign in Australia effectively captures the spirit of modern road travel, positioning the peer-to-peer car sharing platform as an essential companion for life’s spontaneous adventures. Through a series of lifestyle images, the project leans into the narrative of freedom, moving seamlessly from coastal surf sessions at dawn to quiet retreats in deep pine forests. Under the expert lens of photographer Josh Kelly and with meticulous production by Belinda Blooman, the series channels a warm, cinematic quality that highlights the versatility of the fleet. Whether the setting is a sun-drenched beach parking lot or the gravel driveway of a sleek, contemporary barn, the imagery relies on natural light to ground the brand in authentic, relatable experiences. The visual language emphasizes candid, joyful family moments and the simple thrill of discovery, utilizing high-key lighting to enhance the vibrant textures of the environment. By focusing on the intersection of travel and hospitality, this commercial campaign avoids overly polished artifice, favoring a grounded, naturalistic aesthetic. The result is a cohesive body of work that celebrates the journey as much as the destination, framing the vehicle not merely as a rental, but as the quiet enabler of memory-making and outdoor exploration for a diverse range of Australian travelers.
Hertz · Dog Gone Fishing
Hertz promotes its digital booking experience in this commercial advertisement, which highlights the brand's mobile app through a studio-led presentation. Featuring a professional tone, the film transitions from a modern showroom setting to an outdoor-inspired environment constructed with a mountain backdrop and scenic props. The project was developed by the agency Preacher. Executed with a clean, live-action technique, the film focuses on the accessibility of vehicle rental services through a clear, branded aesthetic.
Hertz · Little Roof Convertible
Hertz introduces its latest travel offering with the 'Little Roof Convertible' commercial. The campaign features a modern service hub environment, highlighting the ease of the rental app process before transitioning to cinematic driving sequences. The spot moves from a polished retail setting to an outdoor coastal road at sunset, utilizing vibrant colour grading and a warm aesthetic to frame the vehicle. Production for the film was led by Preacher.
Hertz · Stargazing
Hertz navigates the intersection of convenience and outdoor exploration in 'Stargazing,' a commercial project that shifts from a clean showroom environment to a nighttime campsite setting. The film highlights the brand's vehicle rental options through a live-action narrative that positions the fleet as a bridge to weekend travel. Crafted with a playful tone, the production utilizes a clean visual style to contrast the corporate rental experience with the spontaneity of family stargazing. The agency Preacher leads the creative direction of the piece, anchoring the narrative in the utility of vehicle rental for travel and hospitality experiences.
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