Vehicle Rental & Rideshare
Vehicle Rental & Rideshare actually contains two opposite creative problems under one heading — a rental fleet wants to look anonymous and identical, while rideshare sells a specific, trusted relationship between one driver and passenger. On Visie, that craft spans campaign and product photography for marques like Hertz, Lyft, and Turo.
This week's top Vehicle Rental & Rideshare projects
This week's top Vehicle Rental & Rideshare projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Uber · Punctual Queen
In the fast-paced world of digital platforms and modern transit, Uber leans into the everyday rhythm of personal preparation with its latest campaign, Punctual Queen. The creative vision, helmed by the team at Mother New York, reframes the backseat of a ride-share vehicle as a functional extension of one's vanity. By showcasing a protagonist who seamlessly transitions from a home skincare routine to the final stages of a bold makeup application while in transit, the project highlights the reliability of the service through a lens of relatable human behavior. Executed through a clean, live-action technique, the narrative captures the essence of efficient city living with a cinematic flair. Production support from Arts & Sciences ensures the visual language remains grounded yet elevated, utilizing bright, natural lighting that emphasizes a lifestyle aesthetic. The narrative flow is punctuated by post-production work from Niccolò Montanari and sonic layers curated by Premier Music Group, grounding the high-energy concept in a polished reality. Rather than relying on heavy artifice, the commercial celebrates the quiet autonomy of the modern commuter, positioning the brand as the invisible partner to a busy schedule. This spot successfully balances high-level production values with a grounded, intimate performance, serving as a masterclass in how lifestyle branding can feel both aspirational and entirely accessible to the everyday user.
College HUNKS · Moving Houses of All Sizes
College HUNKS reimagines the often stressful logistics of relocation by focusing on the intimate connection between people and their belongings in the new campaign Moving Houses of All Sizes. Operating within the vehicle rental and hospitality sector, the project bridges the gap between large-scale logistics and personal sentiment through a carefully constructed narrative. The film leans into a bright, clean aesthetic that prioritizes professional reliability, effectively utilizing a high-energy live-action technique to showcase the team at work. Central to the commercial is a charming sequence featuring professional movers wrapping a delicate Victorian dollhouse in branded green protective blankets, a move that highlights the company’s signature attention to detail. By centering a young girl observing the care afforded to her prized toy, the agency PPK successfully distills the brand’s promise of trustworthy service into a relatable, human-scale experience. The cinematography adopts a distinctly cinematic approach to make what is essentially a utility service feel approachable and premium. By leaning into the brand’s signature green and orange palette, the spot reinforces identity while maintaining a professional tone that speaks to the logistical demands of moving. This project serves as a masterclass in visual storytelling, transforming standard moving procedures into a narrative about care, security, and the preservation of what matters most to the client during a period of transition.
Hertz · Kirk Herbstreit
In a clever display of self-aware brand storytelling, Hertz leans into the comedic potential of its Gold Squad campaign by enlisting the help of college football personality Kirk Herbstreit. This live-action technique advertisement masterfully balances professional polish with a lighthearted, absurd edge that immediately captures the viewer's attention. The spot features Herbstreit reflecting on his high-profile partnership with the vehicle rental brand, though the narrative quickly shifts to the spotlight-stealing antics of a golden retriever donning a yellow bandanna. By situating the canine star within the tropes of a traditional press conference—complete with contract signings and selfie sessions—the agency, Preacher, successfully positions Hertz as a brand capable of not taking its corporate image too seriously. The aesthetic remains grounded in a relatable lifestyle setting, utilizing sharp, clean compositions that contrast Herbstreit’s measured reactions with the undeniable charm of his furry co-star. The project functions as both a celebration of brand personality and a meta-commentary on the nature of celebrity endorsements, proving that high-level travel and hospitality marketing can thrive when it embraces a bit of spontaneous humor. With the creative direction from Preacher, this campaign underscores the evolving strategy of connecting with audiences through unexpected, highly shareable moments that resonate far beyond the standard, static expectations of the travel industry.
Turo · Carfished
Turo’s campaign titled Carfished leans into the relatable frustrations of rental vehicle expectations versus reality. The commercial follows a protagonist as she navigates a underwhelming rental experience, using cinematic, live-action techniques to contrast digital advertising expectations with the vehicle she receives on-site. Developed with creative direction from agency L&C, the spot employs warm, clean lighting and careful color grading to ground the narrative. By focusing on the protagonist's reactions in a travel and hospitality context, the piece highlights the importance of vehicle transparency in the rental market.
Lyft · Save the Money
Lyft's 'Save the Money' campaign positions the rideshare service as a practical alternative to urban travel expenses. The spot employs a cinematic, moody aesthetic to frame the core message, using low-light environments and deliberate color grading to build a distinct visual atmosphere. Developed in collaboration with agency Zulu Alpha Kilo, the film was produced by OPC Production with sound design by Wave Studios NY. The live-action technique emphasizes a high-contrast urban setting, centering on a minimalist visual narrative to highlight the brand's value proposition.
Uber · In Good Time
The "In Good Time" commercial spot for Uber captures an intimate, shifting narrative that transitions from a quiet bar interior to a vibrant outdoor setting. The spot leans into a cinematic aesthetic, utilizing low-key lighting and warm, natural tones to anchor the playfulness of the scene. Developed by Mother NY, the production features work from MJZ, Cabin Editorial, and Sonic Union. The live-action commercial highlights the utility of the rideshare service through a series of rhythmic cuts, bridging the gap between evening social moments and leisure.
Uber · On The Way
Uber’s 'On The Way' commercial spots capture a series of diverse daily interactions, framing the experience of transit through a lens of human connection. The project moves across varied environments, transitioning from intimate home interiors to public urban streetscapes. Produced by GREATERGOOD, the piece utilizes a live-action technique to build an observational narrative. The execution relies on warm lighting and natural indoor tones to maintain a cinematic quality throughout the montage.
Hertz · New Car Fling
Hertz brings a focus to the family travel experience in its latest commercial, New Car Fling. The spot follows a family navigating a rental facility before heading out onto coastal routes, highlighting the fleet's role in their journey. Produced by Burn Studio, the work leans into cinematic storytelling to capture the atmosphere of road-based travel. The project utilizes live-action technique and a high-fidelity commercial aesthetic to present the rental experience.
Project Turo · AU Campaign
Turo’s latest campaign in Australia effectively captures the spirit of modern road travel, positioning the peer-to-peer car sharing platform as an essential companion for life’s spontaneous adventures. Through a series of lifestyle images, the project leans into the narrative of freedom, moving seamlessly from coastal surf sessions at dawn to quiet retreats in deep pine forests. Under the expert lens of photographer Josh Kelly and with meticulous production by Belinda Blooman, the series channels a warm, cinematic quality that highlights the versatility of the fleet. Whether the setting is a sun-drenched beach parking lot or the gravel driveway of a sleek, contemporary barn, the imagery relies on natural light to ground the brand in authentic, relatable experiences. The visual language emphasizes candid, joyful family moments and the simple thrill of discovery, utilizing high-key lighting to enhance the vibrant textures of the environment. By focusing on the intersection of travel and hospitality, this commercial campaign avoids overly polished artifice, favoring a grounded, naturalistic aesthetic. The result is a cohesive body of work that celebrates the journey as much as the destination, framing the vehicle not merely as a rental, but as the quiet enabler of memory-making and outdoor exploration for a diverse range of Australian travelers.
Hertz · Dog Gone Fishing
Hertz introduces its latest digital capabilities in the Dog Gone Fishing campaign. The spot transitions from a modern vehicle rental showroom to an outdoor-inspired set, highlighting the accessibility of the brand's mobile app alongside its latest fleet. Developed by agency Preacher, the commercial utilizes a live-action technique to bridge the gap between corporate travel utility and leisure-focused experiences. The production maintains a clean aesthetic throughout, focusing on the integration of digital tools within the vehicle rental experience.
Hertz · Little Roof Convertible
This commercial for Hertz, "Little Roof Convertible," highlights the brand's digital rental experience, transitioning from a streamlined service hub to open-road driving. The film focuses on the ease of mobile booking before shifting to a high-contrast cinematic sequence of a red convertible navigating a coastal route. The production balances a clean, professional aesthetic in the interior scenes with vibrant, warm-toned sequences at sunset. The project utilizes live-action techniques to emphasize the vehicle rental process and lifestyle appeal, supported by creative production from Preacher.
Hertz · Stargazing
Hertz brings a sense of adventure to its latest commercial campaign, Stargazing. The film pivots from a structured, professional showroom setting into the expansive outdoors, highlighting the versatility of their vehicle fleet for spontaneous travel. With creative direction from Preacher, the project balances a corporate aesthetic with a whimsical, live-action technique. The narrative contrasts the routine of car rental with the experience of a remote, star-filled campsite, framing the SUV as a conduit for outdoor exploration.
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