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·AU Campaign

A man stands on the running board of a red SUV with a surfboard on the roof, looking toward the ocean at sunset.

Two surfers carry surfboards from a parked 4x4 SUV toward the ocean at golden hour sunrise.

View from inside a car showing two surfers in wetsuits holding surfboards on a sunny beach by the ocean.

Two men standing by a red SUV with surfboards on a beach at sunset

Young girl blowing soap bubbles in an outdoor carpark beside an open SUV tailgate with family members in the background.

Two children smiling and playing with toys and candy in the back seat of a car during a road trip.

Family near a parked SUV with its hatch open at a coastal parking lot overlooking the ocean.

Dark grey SUV parked near a coastal beach barrier with open rear trunk beside two people under a wide clear blue sky.

Silver luxury SUV parked on a dirt forest track in warm sunlight beside a man and woman standing near tall pine trees.

Silver luxury SUV parked on a dirt path surrounded by tall pine trees with a license plate reading ON TURO.

Family unpacking a silver SUV parked outside a dark metal building with open trunk and children running on a gravel driveway

Silver Porsche SUV parked on a gravel driveway beside a modern dark corrugated metal barn in a rural countryside setting.

A family arrives at a brick motel with luggage and beach towels beside a parked silver SUV with an open trunk.

Child standing in a motel parking lot with a yellow and white striped towel draped over their head beside a silver SUV.

Laughing woman in a coral red top and man beside a silver SUV parked outside a brick motel in bright sunlight.

Man holding a duffel bag and woman in red clothing walking toward a silver SUV parked in front of a red brick motel building

Turo AU Campaign 2026

About

Turo’s latest campaign in Australia effectively captures the spirit of modern road travel, positioning the peer-to-peer car sharing platform as an essential companion for life’s spontaneous adventures. Through a series of lifestyle images, the project leans into the narrative of freedom, moving seamlessly from coastal surf sessions at dawn to quiet retreats in deep pine forests. Under the expert lens of photographer Josh Kelly and with meticulous production by Belinda Blooman, the series channels a warm, cinematic quality that highlights the versatility of the fleet. Whether the setting is a sun-drenched beach parking lot or the gravel driveway of a sleek, contemporary barn, the imagery relies on natural light to ground the brand in authentic, relatable experiences. The visual language emphasizes candid, joyful family moments and the simple thrill of discovery, utilizing high-key lighting to enhance the vibrant textures of the environment. By focusing on the intersection of travel and hospitality, this commercial campaign avoids overly polished artifice, favoring a grounded, naturalistic aesthetic. The result is a cohesive body of work that celebrates the journey as much as the destination, framing the vehicle not merely as a rental, but as the quiet enabler of memory-making and outdoor exploration for a diverse range of Australian travelers.