Airlines
Airline brand photography is shot almost entirely on the ground, not in the air — genuine in-flight footage at altitude is logistically and legally complex. On Visie, that craft spans campaign and cabin photography for marques like Delta, United Airlines, Air Canada, and Air New Zealand, often built from a grounded mock cabin rather than an actual flight.
This week's top Airlines projects
This week's top Airlines projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sydney Airport · Life Takes Off When You Do - Film
Sydney Airport launches its latest campaign, 'Life Takes Off When You Do,' an evocative film capturing the anticipation of travel. The production leans into a cinematic aesthetic, utilizing natural light and the soft tones of the golden hour to frame its aspirational narrative. Produced by Sam I Am, the film follows a central character through a sprawling meadow, contrasting the quiet scale of the landscape with the overhead transit of an aircraft. The project highlights a travel-focused theme, prioritising a warm, expansive visual language.
Away · Actually Away: The Last Train
Travel is rarely about the destination alone, a sentiment captured perfectly in Actually Away: The Last Train. In this cinematic short film for the fashion and accessories brand Away, the focus shifts from the utilitarian function of luggage to the spontaneous, fleeting moments that define a journey. Set against the grand, sweeping architecture of a historic train terminal, the narrative follows two protagonists whose playful interactions breathe life into the cavernous space. The creative direction, led by Michael Gaston, expertly balances the scale of the environment with an intimate, character-driven lens. By leaning into an editorial lifestyle aesthetic, the film elevates the suitcase from a mere accessory to an essential companion for those who find rhythm in movement. The technical execution relies on a blend of dynamic camera movements and live-action technique, capturing everything from quiet, candid close-ups to wide, atmospheric shots that emphasize the warmth of the lighting. Every frame feels deliberate yet unscripted, leaning into the whimsical unpredictability of transit. By prioritizing a narrative-driven flow over a traditional commercial structure, the project successfully positions Away within the cultural zeitgeist of modern wanderlust. It is a masterclass in atmospheric storytelling, where the interplay between the polished, high-ceilinged environment and the casual, grounded humanity of the subjects reinforces the brand identity with refreshing, authentic clarity.
Hertz · Golden Collage
For this festival-focused activation, Hertz leans into a nostalgic aesthetic to capture the spirit of summer travel. The campaign features a sequence of handheld, warm-toned vignettes that follow attendees through a lively outdoor event. Developed by agency Preacher, the visual execution utilizes a retro cinematic style. By incorporating a collage of polaroid-style frames and grainy, 16mm-inspired textures, the project establishes a relaxed and immersive atmosphere.
Qatar Airways · Journey
Qatar Airways presents Journey, a commercial spot that brings together a global montage of travel and leisure. Directed by the team at GREATERGOOD, the film captures the energy of movement through a series of rapid transitions and active camera sequences. The production leans into live-action technique, blending intimate moments of connection with expansive cinematic wide shots. From the interior of a flight deck to the excitement of fans at a match, the visual narrative utilizes slow motion and sharp lighting to emphasize the scale and scope of the airline's international reach.
Qatar Airways · Journey
Qatar Airways presents Journey, a high-energy commercial spotlighting the essence of global travel and human connection. Developed by production company GREATERGOOD, the film utilizes a fast-paced montage to capture the rhythm of international movement and shared celebratory moments. The project leans into cinematic production values, balancing the scale of busy transit hubs with intimate glimpses of exploration. Through a combination of live-action technique and measured slow motion, the piece translates the atmosphere of travel into a dynamic visual narrative.
Cathay Pacific · Cargo Big and Small
Cathay Pacific presents 'Cargo Big and Small,' a cinematic commercial that highlights the logistics of air freight through a sequence of wild animals interacting on a sun-drenched tarmac. Produced by GREATERGOOD, the spot transitions between wide shots of the runway and intimate close-ups of wildlife, including elephants, penguins, and giraffes. The project leans into a warm aesthetic, utilising natural light during the golden hour to accentuate the textures of fur and plumage. By focusing on the movement of various animals in an outdoor setting, the campaign employs a live-action technique to craft its narrative.
Jetstar · 22nd Birthday Party Flight
Jetstar celebrates its 22nd anniversary with this lighthearted corporate video campaign. Set within a modern office environment, the film captures a team brainstorming session as employees debate various celebration concepts for the airline's milestone birthday. The project leans into a candid, live-action approach, utilizing natural light to maintain a clean aesthetic across the production. Thinkerbell managed both agency and creative production duties for the campaign, focusing on a humorous tone to mark the brand's occasion.
Qantas · Feels Like Home Again
Qantas explores themes of connection and reunions in its recent brand campaign, 'Feels Like Home Again.' The film features a series of intimate sequences focusing on family members bridging long distances, set against a backdrop of varied urban and domestic environments. Developed by Droga5 ANZ, the project centers on interpersonal narratives. Production was handled by Rabbit, with post-production and VFX provided by ARC, and a soundscape composed by Massive Music. The execution leans into a cinematic aesthetic, utilizing natural lighting and deliberate framing to maintain a grounded tone throughout the production.
Emirates · Fly Better
Emirates presents their Fly Better campaign, capturing the anticipation and elevated comfort of modern travel. The narrative follows a couple through a coastal getaway, transitioning from a sun-drenched terrace to the refined surroundings of a hotel suite. Utilizing a cinematic, live-action approach, the film employs warm, bright natural lighting to establish a clean and inviting aesthetic. Production was helmed by Blink, with post-production and VFX provided by RASCAL. Sound and music composition were also managed by RASCAL, while the project received support from WORK UK.
Delta Air Lines · Altitude
Delta Air Lines captures the intersection of winter athletics and aviation in Altitude, a commercial spot that parallels the precision of elite sports with the technical mastery of commercial flight. The film juxtaposes high-energy training sequences with the quiet focus of a flight deck, moving from snow-dusted ice rinks and locker rooms to the illuminated controls of an aircraft cockpit. Produced by Imperial Woodpecker with creative direction by Wieden+Kennedy New York, the project leans into cinematic, live-action techniques to bridge two distinct worlds. The visual narrative relies on clean, high-contrast color grading that shifts from the crisp, cool blues of alpine environments to the warm, amber glow of cockpit instrumentation.
Delta Air Lines · What We Carry
Delta Air Lines explores the tactile nature of travel in 'What We Carry,' a cinematic commercial that centers on the transit of a single duffel bag through a busy terminal. The film channels a clean, live-action aesthetic, focusing on the mechanical movement of the baggage claim conveyor belt to frame the anticipation of a journey. Developed in collaboration with agency Wieden+Kennedy New York, the project features production support from Imperial Woodpecker and Flying Fish. Post-production efforts were led by Company 3 New York, Trim Editing US, and Preymaker, with sound and music design provided by Wave Studios NY.
Air New Zealand · NYC
Air New Zealand introduces its upcoming service launch with a series of minimalist commercial video assets. The creative centers on high-contrast, clean typographic layouts, utilizing monochrome palettes to deliver a direct and focused welcoming message to passengers. Produced by Reel Factory, the work leans into a refined visual approach that emphasizes clarity and utility across its horizontal display formats.
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