Uber
In Good Time
Brand
ProjectIn Good Time
Date
Jun 2026
Description
The "In Good Time" commercial spot for Uber captures an intimate, shifting narrative that transitions from a quiet bar interior to a vibrant outdoor setting. The spot leans into a cinematic aesthetic, utilizing low-key lighting and warm, natural tones to anchor the playfulness of the scene. Developed by Mother NY, the production features work from MJZ, Cabin Editorial, and Sonic Union. The live-action commercial highlights the utility of the rideshare service through a series of rhythmic cuts, bridging the gap between evening social moments and leisure.
Style
Horizontal, Commercial, Cinematic, playful, Warm, Polished
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Camel
Background
Bar
Context
TVC / TV Commercial
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