Uber

In Good Time

Date

Jun 2026

Description

Uber’s 'In Good Time' commercial spots the brand moving between intimate indoor dialogue and sun-drenched leisure, framing the ride-hailing experience within the flow of a night out. The spot leans into cinematic, live-action storytelling, balancing soft, low-key interior lighting with vibrant, warm outdoor sequences. Produced by MJZ, with creative direction from Mother NY, the campaign uses precise narrative pacing to link digital convenience with spontaneous moments of travel and hospitality. Post-production work was handled by Cabin Editorial, with sound design from Sonic Union, resulting in a polished aesthetic.

Style

Horizontal, Commercial, Cinematic, playful, Warm, Polished

Industries

Vehicle Rental & Rideshare

Color

Jet Black

Camel

Background

Bar

Context

TVC / TV Commercial