Turo: Carfished
Brand
Date
Jul 2026
Description
Turo’s campaign titled Carfished leans into the relatable frustrations of rental vehicle expectations versus reality. The commercial follows a protagonist as she navigates a underwhelming rental experience, using cinematic, live-action techniques to contrast digital advertising expectations with the vehicle she receives on-site. Developed with creative direction from agency L&C, the spot employs warm, clean lighting and careful color grading to ground the narrative. By focusing on the protagonist's reactions in a travel and hospitality context, the piece highlights the importance of vehicle transparency in the rental market.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Cream
Navy
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.