Tourism Boards
Tourism Boards are the one category here not selling a single product or company at all — there's no single experience to purchase, only a region's many separate businesses made to feel collectively visitable. On Visie, that craft spans campaign and destination photography for organisations like Visit California, Tourism Australia, Destination NSW, and Visit Florida.
This week's top Tourism Boards projects
This week's top Tourism Boards projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Seacleaners & JC Decaux · Reverse Media Schedule
Seacleaners and JC Decaux present Reverse Media Schedule, a brand video campaign centered on coastal preservation and marina activity. The project features a live-action narrative set against an active waterfront, capturing a direct-to-camera address in natural light. Produced by The Post Office and Dentsu Creative Australia, the film leans into a commercial aesthetic while maintaining a clean, authentic visual tone. The vertical format prioritizes a grounded, accessible perspective, emphasizing the connection between the protagonist and his marine environment.
Meet Boston · Welcome World
Meet Boston’s "Welcome World" campaign positions the city as a dynamic destination for international travel. The project channels a broad range of experiences, from quiet hospitality moments to active urban exploration, through a live-action narrative that leans into candid, natural interactions. Produced by Vagrants with agency and creative support from Allen & Gerritsen, the video captures the city’s atmosphere across diverse settings, including waterfronts and public spaces. The aesthetic utilizes cinematic, clean visuals to establish a bright tone, complemented by sound design and music from William McVay and Gratitude Sound. Post-production and VFX were also handled by William McVay.
Las Vegas Convention and Visitors Authority (LVCVA) · Pack for Vegas
The 'Pack for Vegas' campaign for the Las Vegas Convention and Visitors Authority centers on a comedic airport security checkpoint interaction. The narrative utilizes a cinematic, live-action technique to depict an exchange between a security officer and a passenger, set against a backdrop of airport terminal infrastructure. Developed by the agency R&R Partners, the spot relies on observational framing and clean, natural lighting to ground the performance. The work maintains a travel and hospitality focus, leveraging a grounded, narrative-driven aesthetic.
Away · Award-winning Travel Lifestyle Brand Away Launches Summer Campaign “See it Differently”
Travel lifestyle brand Away presents its summer campaign, “See it Differently.” The production captures a series of journeys across transit systems and urban landscapes, shifting between bustling city streets and the intimate views from an airplane window. Produced by The Directors Bureau, the campaign relies on cinematic live-action techniques and low-key lighting. The visuals focus on the interplay of natural street illumination and movement to frame the luggage within the context of global exploration.
Travel Wyoming · Welcome to Wyoming | That's WY
Travel Wyoming's campaign, 'Welcome to Wyoming | That's WY', frames the state's rugged heritage through a collection of cinematic live-action sequences. The project captures the region's character by blending contemporary footage of rodeo events and traditional craftsmanship with archival imagery of the landscape. The creative approach, led by agency BVK with production handled by Picture North, utilizes dynamic cuts and warm lighting to transition between modern-day activities and the area's historical roots. Sound design by William McVay complements the montage, which features diverse mountain and river vistas throughout.
Tourism Fiji · Photo
Tourism Fiji captures the essence of island life in this commercial campaign, bridging the gap between studio portraiture and authentic location exploration. By contrasting a controlled photography backdrop with dynamic sequences of local performances, boat excursions, and underwater marine life, the work leans into a contrast-driven narrative. The project features production by Plaza and Welcome Fiji, with creative direction and agency support from Host/Havas. The visual execution utilizes live-action technique and warm color grading to emphasize the destination's environment, complemented by post-production from Heckler and sound design by MassiveMusic Sydney.
BBC · Colours of Turkiye
BBC explores the varied landscapes and cultural depth of Turkey in the travel project Colours of Turkiye. The documentary-style video captures a montage of coastal views, historic architecture, and local culinary rituals. Developed in collaboration with &Friends, the production utilizes live-action technique alongside drone footage to navigate the region. The edit features a warm color palette and natural lighting to emphasize the textures of the surroundings.
Project One&Only · My Island Home
My Island Home is a fashion-forward editorial campaign for One&Only, exploring the intersection of high-end travel and organic environments. The project features a series of portraits and group shots that move between lush, tropical rainforest settings and modern, curated interiors. By utilizing analogue film techniques, double exposure effects, and grainy textures, the imagery emphasizes the raw, atmospheric beauty of the coastal landscape. Creative direction by Edward James Lee informs the project’s cohesive aesthetic, which balances earthy tones with deliberate monochrome compositions. Photographer Billy Ballard captures the subjects through natural light, highlighting the interplay between the models and their rugged surroundings. The production features fashion styling by Vasil Bozhilov, hair styling by Kiril Vasilev, and makeup by Kasia Domanska, with appearances by models George Admiraal and Sona Marciel.
Project Alula · Forever Revitalising
Forever Revitalising is a destination campaign for Alula, designed to highlight the region’s expansive landscapes and travel experiences. Photographed by Roman Königshofer, the project balances wide-angle vistas of sandstone rock formations and desert terrain with intimate lifestyle imagery. The series features a range of outdoor activities, including canyon exploration, desert excursions in off-road vehicles, and quiet moments of mindfulness. Creative direction by Deloitte Digital and production by Sedona Productions ensure a cohesive visual tone that emphasizes natural light and earthy textures, capturing the scale of the environment alongside human-centric travel narratives.
San Diego Tourism Authority · Face The Music
San Diego comes alive in Face The Music, a vibrant travel and hospitality campaign that masterfully captures the intersection of urban energy and coastal serenity. Produced by The Shipyard, the project leans into a sense of authentic spontaneity, documenting a group of friends as they celebrate aboard a private vessel against the backdrop of an illuminated harbor concert shell. Through a sophisticated blend of live-action technique and cinematic storytelling, the narrative transcends traditional tourism tropes, focusing instead on the kinetic joy of the destination. The creative execution emphasizes a warm, golden sunset color palette that feels both intimate and expansive, effectively utilizing soft light to bathe the city skyline in a glow that mirrors the subjects' infectious enthusiasm. By alternating between tight, emotive close-ups and sweeping aerial shots of sailboats cutting through the harbor, the campaign builds a rhythmic, high-energy pace that reflects the city's status as a premier lifestyle hub. This visual journey creates a tangible connection to the experience of a coastal getaway, positioning San Diego not merely as a geographic location, but as a dynamic stage for human connection. The result is a polished, evocative piece of marketing that captures the essence of a perfect summer evening while showcasing the city's unique ability to blend leisure with the electrifying pull of live music.
San Diego Tourism Authority · Sands Of Time
The San Diego Tourism Authority leans into the enduring allure of the California coastline with Sands of Time, a poignant promotional film that captures the rhythmic, restorative pace of life at the shore. By anchoring the narrative in the relationship between an older man and a young boy, the project bypasses the typical high-energy travel commercial in favor of a deeper, intergenerational resonance. Creative agency The Shipyard masterfully orchestrates this vision, utilizing a cinematic live-action technique to translate the intimacy of a simple surfing session into a universal story of connection and legacy. The visual language is defined by the soft, painterly qualities of natural light, which bathes the rugged, rocky cliffs and rhythmic ocean waves in a warm glow that elevates the landscape to a character in its own right. Rather than relying on fast-paced montages, the piece embraces a deliberate, lifestyle-focused tempo, highlighting the quiet, tactile details of preparation—from waxing a board to a playful shoulder ride on the sand—to craft a genuine atmosphere of ease. This production functions as an evocative invitation to the coast, proving that the most compelling tourism narratives are those that prioritize raw, authentic human emotion over spectacle. By weaving together the technical sophistication of cinematic storytelling with the accessible beauty of coastal life, the campaign effectively positions San Diego as a sanctuary for meaningful, shared experiences.
San Diego Tourism Authority · Come To The Bright Side
The San Diego Tourism Authority leans into the allure of coastal exploration with its latest campaign, Come To The Bright Side, which effectively positions the city as a premier destination for those seeking a mix of high-energy activity and laid-back relaxation. Working with the agency The Shipyard, the campaign captures the essence of the region through a montage-driven visual narrative that emphasizes the diversity of its travel and hospitality offerings. The execution utilizes a vibrant, live-action technique to highlight everything from the athleticism of surfing to the intimate, quiet joy of a sunset boat outing against the shimmering city skyline. By focusing on authentic lifestyle moments, the project leans into a warm, inviting aesthetic that highlights the natural beauty of the local geography. The cinematography, characterized by dynamic cuts and a masterclass in natural light usage, frames the region as a cinematic backdrop for human connection and adventure. This approach moves beyond traditional tourism marketing, opting instead for an experiential perspective that prioritizes the feeling of the environment as much as the locations themselves. Through careful creative direction, the campaign successfully synthesizes the multifaceted identity of San Diego, inviting viewers to engage with the city on their own terms, whether that means kayaking through dramatic sea caves or sharing a quiet drink as the day fades.
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