Music
Music is the thinnest category in Media & Entertainment on Visie's current data — no record label or artist brand appears in your Brands sheet at all. On Visie, that craft would cover album art and performance photography for music-related marques like Apple Music, SoundCloud, MTV, and Billboard Magazine, with short-form vertical video increasingly the primary format.
This week's top Music projects
This week's top Music projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
the world’s largest music publisher · Brand Identity
Universal Music Publishing Group's brand identity system establishes a modern, corporate visual language that anchors its vast catalog in contemporary graphic design. Developed by GrandArmy, Ian Crane, and James Stuart, the project spans static posters and motion graphics, utilizing bold typography and minimalist grids to highlight artist portfolios and corporate messaging. The execution relies on a high-contrast palette and clean vector animation, moving between dark, textured environments and vibrant pastel color blocks. By integrating kinetic typography with photographic portraits of featured songwriters and artists, the system balances a corporate tone with the creative nature of music publishing. Across digital streaming interfaces and physical outdoor advertising, the identity maintains consistency through structured layout principles and precise motion graphics.
Project Live Nation · Brand Identity
Live Nation is redefining the concert-going experience through a cohesive brand identity that masterfully blends industrial aesthetics with vibrant, functional wayfinding. By integrating bold typography and a striking primary color palette across diverse physical touchpoints, the design team at Blueprint Studio and Blurr Bureau has transformed standard venue infrastructure into an immersive narrative of musical history. This commercial design project leans into artistic infographic elements, utilizing high-contrast graphic plaques that serve as a visual timeline, grounding iconic performances within the brutalist architecture of the modern event space. From the custom murals adorning interior hallways to the functional navigation of the Riverside Grill and outdoor patios, the environment employs a rhythmic, grid-like layout that resonates with the energy of live entertainment. The execution balances clean, contemporary lines with the raw texture of shipping containers and corrugated metal, all while maintaining a welcoming, communal atmosphere. Through the strategic use of natural light and live-action technique, the branding feels both rooted in a professional corporate context and infused with the spontaneity of festival life. This comprehensive visual language successfully elevates the visitor journey, turning simple transit areas into curated destinations that celebrate the enduring power of music while honoring the industrial heritage of the venues themselves.
Hulu · Weeknd X VMAS
The collaboration between Hulu and The Weeknd for the VMA-themed promotional campaign captures a high-octane narrative that pivots sharply between intimate urban chaos and the frenetic energy of a crowded gala. The piece functions as a cinematic masterclass in contrast, utilizing a vivid interplay of red and blue ambient lighting to distinguish the warmth of a celebratory indoor environment from the cold, volatile reality of a rain-soaked street scene. This live-action technique effectively builds tension, guiding the viewer from the contained swagger of a party setting into an explosive, surreal climax defined by a burning vehicle. Throughout the sequence, the camerawork remains relentless, employing rapid-fire quick cuts and fluid tracking shots that amplify a palpable sense of urgency and motion. By integrating deliberate slow motion, the production forces a momentary pause in the middle of the chaos, grounding The Weeknd within his environment before propelling the viewer into the next visceral beat. The post-production and VFX expertise provided by William McVay ties these disparate environments together, ensuring a seamless transition that leans into the artist's signature aesthetic while maintaining the platform's bold brand identity. This project serves as a compelling example of how media and entertainment marketing can synthesize music culture with cinematic storytelling to create a memorable, high-impact brand presence that resonates well beyond the standard promotional spot.
Elle, Gucci · I Will Survive
In the vibrant collision of high fashion and musical nostalgia, the I Will Survive project by Elle x Gucci serves as a rhythmic exploration of performance and identity. This music, media and entertainment piece leans into a cinematic visual language, weaving together a series of karaoke vignettes that capture the raw, uninhibited joy of personal expression. Production house GREATERGOOD skillfully maneuvers through various retro-inspired environments, ranging from moody, neon-drenched lounges to theatrical stages framed by heavy red curtains. The aesthetic is defined by a deliberate use of live-action technique, interspersed with subtle VFX and visual effects that layer in an element of surrealism, such as floating orange spheres and vintage television interfaces. Every frame feels meticulously curated, with subjects adorned in expressive, eclectic Gucci-inspired tailoring that highlights the intersection of modern luxury and vintage-style sensibilities. By utilizing low-key lighting and circular lens framing, the production achieves a lo-fi, documentary feel that honors the grit of real-world environments while maintaining a polished editorial edge. The final product reads as a playful yet sophisticated ode to the enduring power of music, using the contrast between dramatic stage lights and intimate, shadowy pockets to keep the viewer anchored in an atmosphere that is equal parts glamorous and intimately grounded in human experience.
Audemars Piguet, Raye · No One Shapes Time Alone with RAYE
Audemars Piguet and RAYE collaborate on the brand film 'No One Shapes Time Alone with RAYE.' The production features the singer in a variety of evocative settings, including an auditorium stage and a vaulted interior space. Directed by Object & Animal with creative direction from William McVay, the narrative focuses on the intersection of artistry and musical journey. The film utilizes cinematic lighting and monochrome color palettes to establish an atmospheric visual rhythm alongside choral accompaniment.
Apple Music · Superbowl LVIII Halftime Show with Usher (Trailer)
Apple Music presents a trailer for the Superbowl LVIII Halftime Show featuring Usher, centered on a vocal performance by a gospel choir. Filmed within a traditional church setting, the production emphasizes heritage and community through a sequence of live-action technique and atmospheric cinematic framing. The footage uses natural light to illuminate the space, contrasting the choir's performance with archival clips to build anticipation for the main event. Production for the trailer was handled by William McVay. The visuals lean into a warm, textured aesthetic, capturing the performance through intentional, intimate camera work that balances the scale of the venue with the focused energy of the choir.
Elle Gucci · I Will Survive
Elle Gucci’s music video for 'I Will Survive,' produced by GREATERGOOD, explores a series of atmospheric performances set within vintage-inspired environments. The project utilizes cinematic, moody lighting and retro aesthetics to create a distinct visual narrative across club and stage settings. The production leans into a live-action technique, integrating unique prop design—such as floating balloons and vintage television sets—with dynamic fisheye framing to underscore the musical performance.
Fender Player · Series 60
Fender Player presents the Series 60, a music-focused campaign exploring the legacy and cultural impact of their signature electric guitars. Through a mix of interviews and performance, the project captures the instrument's design details, highlighting specific finishes and hardware against an outdoor garden setting. Produced by GREATERGOOD, the film utilizes a documentary approach to examine the brand’s enduring place in music. The visual language leans into a warm, desaturated color palette, paired with collage-style transitions to link the technical elements of the guitar with the stories of the musicians.
Budweiser · NBA Ludmilla
Budweiser captures the preparation and energy behind its NBA collaboration in this documentary-style production featuring Brazilian artist Ludmilla. The project takes a candid approach, moving from the quiet, private setting of a hotel room to the vibrant activity of the street. Produced by Greatergood, the work utilizes natural light and a clean visual aesthetic to frame the artist's pre-show routine. The vertical format lends an intimate, social-first perspective to the footage, emphasizing a fly-on-the-wall observation of the artist as she moves toward the event.
Batt Maillie and Walk in Paris · You Can't Miss
Batt Maillie and Walk in Paris collaborate on the music project You Can't Miss, a dynamic piece that leans into a candid, observational narrative. The work captures a sequence of social interactions within the confined, atmospheric setting of a local pub. Directed by Batt Maillie with cinematography by Finn Boxer, the production utilizes cinematic techniques and soft, warm lighting to ground the ensemble cast. Eastside Studio managed the production, which emphasizes natural tones and textures across the live-action scenes.
Project Billboard Magazine · Laufey
Billboard Magazine’s latest editorial feature on the meteoric rise of musician Laufey captures the jazz-pop sensation through a sophisticated, lens-forward perspective that balances intimacy with high-fashion polish. Photographer Molly Matalon masterfully directs the portrait series, navigating diverse environments that range from the lush, tropical confines of a greenhouse to the structured warmth of a studio setting draped in monochromatic curtains. These images lean into a timeless editorial aesthetic, utilizing soft, natural light to emphasize the subject’s composed and focused demeanor. Stylist Leith Clark curates a wardrobe defined by minimalist restraint, pairing dark, intricate lace and striking opera-length black leather gloves to create a visual narrative that feels both classic and contemporary. This careful attention to texture is matched by the clean, precise artistry of makeup artist Melissa Hernandez, whose approach highlights Laufey’s features with subtle, natural tones, while manicurist Yoko Sakakura provides the refined detailing that grounds the project’s high-end feel. By juxtaposing the vintage-inspired charm of a claw-foot bathtub scene against the clean, sharp framing of a studio strobe portrait, the series elevates Laufey’s brand beyond traditional music media into the realm of high-concept portrait photography. The result is a cohesive, evocative visual story that underscores the artist’s quiet confidence and stylistic evolution, successfully blending the worlds of music and entertainment with the rigorous, elevated standards of premium editorial print design.
Sotheby's · Christo & Jeanne Claude Unwrapped
Sotheby's presents Christo & Jeanne-Claude Unwrapped, a documentary-style exploration into the creative legacy and private studio space of the celebrated artist duo. The piece features an introduction from Simon Shaw, Vice Chairman of Global Fine Arts, filmed on location outside the artists' historic studio at 48 Howard Street in SoHo, New York. The video utilises live-action technique to bridge the gap between contemporary commentary and historical archives. Through a clean visual narrative, the production captures the architectural character of the duo’s living quarters and provides a glimpse into the environment where their large-scale environmental installations were conceptualised. Production for this feature was handled by Toby Jacobs.
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