Music
Music is the thinnest category in Media & Entertainment on Visie's current data — no record label or artist brand appears in your Brands sheet at all. On Visie, that craft would cover album art and performance photography for music-related marques like Apple Music, SoundCloud, MTV, and Billboard Magazine, with short-form vertical video increasingly the primary format.
This week's top Music projects
This week's top Music projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
the world’s largest music publisher · Brand Identity
GrandArmy, Ian Crane, and James Stuart have developed a comprehensive brand identity system for Universal Music Publishing Group. This project bridges digital and physical touchpoints, utilizing clean graphic design and bold, kinetic typography to represent the world's largest music publisher. The visual language centers on a modular grid system, incorporating both serif and sans-serif typefaces alongside high-contrast photographic imagery. Execution across the identity leverages motion graphics and minimalist vector animation, with a palette ranging from earthy tones to vibrant pastel blocks. The system functions as a flexible architecture, scaling from outdoor billboard advertising to intimate editorial portraits and complex streaming interfaces. By emphasizing typographic clarity, the identity establishes a modern corporate tone that aligns digital assets with physical office environments.
Project Live Nation · Brand Identity
Live Nation is redefining the concert-going experience through a cohesive brand identity that masterfully blends industrial aesthetics with vibrant, functional wayfinding. By integrating bold typography and a striking primary color palette across diverse physical touchpoints, the design team at Blueprint Studio and Blurr Bureau has transformed standard venue infrastructure into an immersive narrative of musical history. This commercial design project leans into artistic infographic elements, utilizing high-contrast graphic plaques that serve as a visual timeline, grounding iconic performances within the brutalist architecture of the modern event space. From the custom murals adorning interior hallways to the functional navigation of the Riverside Grill and outdoor patios, the environment employs a rhythmic, grid-like layout that resonates with the energy of live entertainment. The execution balances clean, contemporary lines with the raw texture of shipping containers and corrugated metal, all while maintaining a welcoming, communal atmosphere. Through the strategic use of natural light and live-action technique, the branding feels both rooted in a professional corporate context and infused with the spontaneity of festival life. This comprehensive visual language successfully elevates the visitor journey, turning simple transit areas into curated destinations that celebrate the enduring power of music while honoring the industrial heritage of the venues themselves.
Hulu · Weeknd X VMAS
The collaboration between Hulu and The Weeknd for the VMA-themed promotional campaign captures a high-octane narrative that pivots sharply between intimate urban chaos and the frenetic energy of a crowded gala. The piece functions as a cinematic masterclass in contrast, utilizing a vivid interplay of red and blue ambient lighting to distinguish the warmth of a celebratory indoor environment from the cold, volatile reality of a rain-soaked street scene. This live-action technique effectively builds tension, guiding the viewer from the contained swagger of a party setting into an explosive, surreal climax defined by a burning vehicle. Throughout the sequence, the camerawork remains relentless, employing rapid-fire quick cuts and fluid tracking shots that amplify a palpable sense of urgency and motion. By integrating deliberate slow motion, the production forces a momentary pause in the middle of the chaos, grounding The Weeknd within his environment before propelling the viewer into the next visceral beat. The post-production and VFX expertise provided by William McVay ties these disparate environments together, ensuring a seamless transition that leans into the artist's signature aesthetic while maintaining the platform's bold brand identity. This project serves as a compelling example of how media and entertainment marketing can synthesize music culture with cinematic storytelling to create a memorable, high-impact brand presence that resonates well beyond the standard promotional spot.
Elle x Gucci · I Will Survive
In the vibrant collision of high fashion and musical nostalgia, the I Will Survive project by Elle x Gucci serves as a rhythmic exploration of performance and identity. This music, media and entertainment piece leans into a cinematic visual language, weaving together a series of karaoke vignettes that capture the raw, uninhibited joy of personal expression. Production house GREATERGOOD skillfully maneuvers through various retro-inspired environments, ranging from moody, neon-drenched lounges to theatrical stages framed by heavy red curtains. The aesthetic is defined by a deliberate use of live-action technique, interspersed with subtle VFX and visual effects that layer in an element of surrealism, such as floating orange spheres and vintage television interfaces. Every frame feels meticulously curated, with subjects adorned in expressive, eclectic Gucci-inspired tailoring that highlights the intersection of modern luxury and vintage-style sensibilities. By utilizing low-key lighting and circular lens framing, the production achieves a lo-fi, documentary feel that honors the grit of real-world environments while maintaining a polished editorial edge. The final product reads as a playful yet sophisticated ode to the enduring power of music, using the contrast between dramatic stage lights and intimate, shadowy pockets to keep the viewer anchored in an atmosphere that is equal parts glamorous and intimately grounded in human experience.
Audemars Piguet x Raye · No One Shapes Time Alone with RAYE
Audemars Piguet presents a brand film, 'No One Shapes Time Alone with RAYE,' an intimate portrait of the singer-songwriter navigating her musical journey. Directed by Object & Animal, the project features evocative, layered settings including a historic auditorium and vaulted chambers. Creative direction by William McVay anchors the visual narrative, utilizing cinematic lighting and monochrome palettes to highlight textural details. The production leverages live-action technique to capture a balance between solitary performance and expansive choral accompaniment, maintaining an atmospheric register throughout.
Apple Music · Superbowl LVIII Halftime Show with Usher (Trailer)
This trailer for the Apple Music Superbowl LVIII Halftime Show spotlights the musical heritage and community behind Usher's headline performance. The production leans into cinematic framing to capture a gospel choir within a traditional church setting, balancing intimate archival footage with live-action vocal performances. Bathed in natural light, the sequence utilizes warm tones to emphasize the setting's wooden textures and stained-glass details. The project brings a rhythmic, narrative-driven approach to the music media and entertainment campaign, executed with production contributions from William McVay.
Elle Gucci · I Will Survive
The music video for Elle Gucci, titled I Will Survive, presents a series of atmospheric musical performances staged within neon-lit, vintage-inspired interiors. Production company GREATERGOOD crafts a visual narrative using a blend of moody colored lighting and dynamic camerawork to ground the performance. Throughout the project, the aesthetic leans into a cinematic, retro sensibility. The use of fisheye framing and tactile props—including floating orange balloons and period-specific television sets—defines the visual composition of the live-action production.
Fender Player · Series 60
The Series 60 project spotlights the legacy of Fender instruments through a series of intimate, interview-led documentary segments. Filmed in an outdoor garden, the footage grounds the Fender Player Series in a tactile, live-action environment, highlighting details from signature seafoam green finishes to the mechanics of the fretboard. The edit leans into a warm color palette, utilizing collage and film-like transitions to bridge performance clips with personal accounts from the musicians. Production for the series was handled by GREATERGOOD.
Budweiser · NBA Ludmilla
This documentary-style project follows Brazilian artist Ludmilla as she prepares for the Budweiser NBA collaboration. The content tracks the transition from the quiet intimacy of a hotel room, where stylists manage her hair and makeup, to the high-energy atmosphere of street-level event production. Through a lens defined by natural light and an analogue-inspired aesthetic, the film captures the candid, behind-the-scenes moments preceding the main event. The vertical format offers a focused view of the artist and the production team from Greatergood.
Batt Maillie and Walk in Paris · You Can't Miss
The film 'You Can't Miss' is a creative collaboration between Batt Maillie and Walk in Paris, directed by Batt Maillie. This live-action piece explores a dynamic social scene set within the confines of a moody, warmly lit pub. Cinematographer Finn Boxer captures the interaction through a cinematic lens, utilising natural light to define the space and its characters. Production was overseen by Eastside Studio, with additional production support provided by Tyler Lovence.
Project Billboard Magazine · Laufey
Billboard Magazine’s latest editorial feature on the meteoric rise of musician Laufey captures the jazz-pop sensation through a sophisticated, lens-forward perspective that balances intimacy with high-fashion polish. Photographer Molly Matalon masterfully directs the portrait series, navigating diverse environments that range from the lush, tropical confines of a greenhouse to the structured warmth of a studio setting draped in monochromatic curtains. These images lean into a timeless editorial aesthetic, utilizing soft, natural light to emphasize the subject’s composed and focused demeanor. Stylist Leith Clark curates a wardrobe defined by minimalist restraint, pairing dark, intricate lace and striking opera-length black leather gloves to create a visual narrative that feels both classic and contemporary. This careful attention to texture is matched by the clean, precise artistry of makeup artist Melissa Hernandez, whose approach highlights Laufey’s features with subtle, natural tones, while manicurist Yoko Sakakura provides the refined detailing that grounds the project’s high-end feel. By juxtaposing the vintage-inspired charm of a claw-foot bathtub scene against the clean, sharp framing of a studio strobe portrait, the series elevates Laufey’s brand beyond traditional music media into the realm of high-concept portrait photography. The result is a cohesive, evocative visual story that underscores the artist’s quiet confidence and stylistic evolution, successfully blending the worlds of music and entertainment with the rigorous, elevated standards of premium editorial print design.
Sotheby's · Christo & Jeanne Claude Unwrapped
Christo & Jeanne Claude Unwrapped offers a documentary-style look into the life and studio practice of the artists known for their large-scale environmental works. Produced by Toby Jacobs for Sotheby's, the presentation features Simon Shaw exploring the historic SoHo workspace at 48 Howard Street. The video integrates historical project footage of iconic public installations with live-action interior shots of the artists' New York studio. This clean production provides a perspective on the creative environment where the duo's installations were conceived.
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