Budweiser captures the preparation and energy behind its NBA collaboration in this documentary-style production featuring Brazilian artist Ludmilla. The project takes a candid approach, moving from the quiet, private setting of a hotel room to the vibrant activity of the street.
Produced by Greatergood, the work utilizes natural light and a clean visual aesthetic to frame the artist's pre-show routine. The vertical format lends an intimate, social-first perspective to the footage, emphasizing a fly-on-the-wall observation of the artist as she moves toward the event.
