Budweiser: NBA Ludmilla
Brand
Date
May 2026
Description
Budweiser captures the preparation and energy behind its NBA collaboration in this documentary-style production featuring Brazilian artist Ludmilla. The project takes a candid approach, moving from the quiet, private setting of a hotel room to the vibrant activity of the street. Produced by Greatergood, the work utilizes natural light and a clean visual aesthetic to frame the artist's pre-show routine. The vertical format lends an intimate, social-first perspective to the footage, emphasizing a fly-on-the-wall observation of the artist as she moves toward the event.
Style
Documentary, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Jet Black
Background
Hotel Room
Context
Backstage / Behind the Scenes
Associated creatives
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