Budweiser
NBA Ludmilla
Brand
ProjectNBA Ludmilla
Date
May 2026
Description
Budweiser captures the energy surrounding the NBA partnership through a documentary-style look at Brazilian artist Ludmilla. Produced by Greatergood, the project follows the artist's preparation process, shifting from quiet moments in a hotel setting to the dynamic, public atmosphere outside the venue. The footage employs a vertical, candid aesthetic that leans into natural light. By focusing on the interplay between pre-show anticipation and the brand's presence, the content maintains a clean visual identity while utilizing an analogue film-inspired look to frame the collaboration.
Style
Documentary, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Music
Color
Pure White
Jet Black
Background
Hotel Room
Context
Backstage / Behind the Scenes
Associated creatives
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