Video Games
Video Games is the one category on Visie where the marketing image often shares no actual pixels with the product — box art and key art are typically a separately commissioned illustration or CGI render. On Visie, that craft spans key art, box art, and CGI for marques like EA and Call of Duty, finished by a different team than the people who made the game.
This week's top Video Games projects
This week's top Video Games projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Madden'27 · Cover Reveal - 15s
The latest campaign for Madden 27 marks a high-energy return to form, perfectly balancing the intensity of professional sports with the irreverent humor synonymous with the franchise. Centered on a 15-second promotional reveal, the project leans into a playful narrative featuring actor Vince Vaughn, who steps into the role of a quintessential Chicago Bears General Manager and Head Coach. The execution shines by intercutting Vaughn’s deadpan, mock-press conference bravado with pulse-pounding, hyper-realistic game engine footage, grounding the digital experience in the high-stakes world of the NFL. By utilizing a live-action technique to bridge the gap between the virtual field and the real-world fan experience, the creative team ensures that the game’s scale feels both massive and personal. The transition to a gym-based secondary scene, where a weightlifter reacts to the broadcast, serves to ground the promotional effort in a relatable, authentic atmosphere. Through the clever use of slow motion and sharp editing, the clip manages to capture the essence of a major sports gaming launch while maintaining a consistently confident tone. Ultimately, this commercial manages to distill the complex appeal of the industry into a tight, memorable sequence that prioritizes character-driven storytelling as much as the cutting-edge mechanics of the game itself, positioning Madden 27 as a cultural touchstone for football fans everywhere.
Meta Quest · Supernatural - Ready To Workout
Meta Quest breathes new life into the home fitness landscape with its latest campaign for the Supernatural platform, titled Ready To Workout. This high-energy commercial masterfully bridges the gap between traditional athletic nostalgia and modern immersive gaming. By enlisting icon Jane Fonda to lead a session of aerobics, the agency Mythology taps into a classic fitness aesthetic, pairing vibrant 1980s-inspired athletic wear with the sleek, high-tech reality of virtual reality hardware. The project functions as a dynamic cinematic showcase, utilizing live-action technique to seamlessly bridge the gap between a brightly lit, airy studio setting and surreal virtual worlds, such as sweeping glacier landscapes and lush tropical escapes. The fast-paced editing, punctuated by sharp motion graphics and intentional glitch effects, captures the high-intensity nature of these VR exercises, effectively translating the physical exertion of punching and squatting into a visual experience. By leaning into retro pop culture while highlighting the advanced capabilities of the Meta Quest, the project elevates the video games and sports gaming category. The juxtaposition of neon-drenched nostalgia against the futuristic potential of digital fitness environments creates a compelling narrative that feels both accessible and aspirational, positioning the VR headset as an essential, trend-forward tool for those looking to redefine their daily movement routines within the ever-expanding virtual space.
Google · She Got Game
Google brings a kinetic, community-driven energy to the intersection of technology and street culture with its latest campaign, She Got Game. This high-octane video project celebrates the unifying power of sports, centering on an authentic pickup basketball game that bridges generational divides. By featuring a diverse cast ranging from older adults in matching team jerseys to competitive younger athletes, the brand successfully positions itself as an essential companion to modern athletic engagement. The visual narrative leans heavily into a live-action technique, utilizing low-angle shots and rapid, fast-paced camera work to capture the raw intensity of the court while maintaining a polished, cinematic aesthetic. Throughout the film, Google Pixel smartphones are seamlessly woven into the action, serving as the bridge for players and spectators to film, share, and connect in real time. Beyond the hardware, the project succeeds in fostering a sense of urban community and accessibility within the sports and gaming industry. With expert production oversight from Max Cooper, the commercial captures the spontaneous joy of competitive play against the backdrop of an authentic outdoor basketball setting. This vibrant campaign avoids corporate artifice, instead favoring a visceral, human-centric approach that highlights how tech can enhance shared experiences in the physical world, ultimately reinforcing the brand's role in modern lifestyle connectivity.
Electronic Arts · FC26 The World's Game (Custom Music, Sound, & Mix)
In a vivid demonstration of how digital competition bridges real-world communities, the promotional campaign for Electronic Arts FC26, titled The World's Game, masterfully captures the kinetic energy inherent in modern sports gaming. This project leans into the global ubiquity of football, showcasing diverse groups of enthusiasts as they navigate intense matches from the comfort of a rustic living room to the hum of a public transit commute. By integrating high-energy, live-action technique with seamless transitions into the detailed, high-fidelity movements of the virtual game, the campaign effectively highlights the title's immersive communal nature. The visual narrative relies heavily on a warm, inviting color grade that elevates the excitement of celebratory red smoke flares and hyper-focused gameplay sequences. Central to the project's impact is the expertly crafted audio landscape; through nuanced music, sound design, and a sophisticated mix provided by The Crystal Creative, the piece achieves a sonic weight that matches the rapid, cinematic pacing of the visuals. This project functions as both a celebration of the sport and a technical showcase, utilizing slow motion to emphasize pivotal, high-stakes moments that define the player experience. By prioritizing the emotional connectivity of the gaming community, the campaign successfully positions FC26 as a premier cultural touchstone within the competitive gaming industry, proving that the digital arena is just as vibrant as the physical pitch.
Supercell · Brawl Stars
Supercell’s latest commercial for Brawl Stars leans into a humorous narrative, featuring actor John Cena engaged in high-stakes mobile gaming on the deck of a yacht. The spot captures the intensity of the experience as Cena celebrates a win with theatrical enthusiasm, leading to a comedic moment where his device is inadvertently launched into the sea. Executed with a live-action technique, the project utilizes natural light to capture the bright, open-water setting. Post-production and VFX were managed by Brickyard to refine the cinematic quality of the final footage.
Nintendo · Now You’re Playing Together
Nintendo’s campaign, Now You’re Playing Together, focuses on the tactile and atmospheric experience of setting up their latest console hardware. The commercial captures a transition into immersive gameplay through a focus on hardware design and user interface interactions within a domestic space. The production utilizes low-key lighting and soft shadows to establish a cinematic aesthetic. The soundscape and musical direction for this spot were handled by Marmoset, further framing the console as the central element of the interactive experience.
Clash Royale · All for the Crown
Clash Royale brings its tactical gameplay into the real world with the 'All for the Crown' commercial. This high-energy spot moves through diverse settings—from city streets and classrooms to bowling alleys—blending cinematic live-action footage with animated game elements. Featuring a fast-paced edit and dynamic camera movements, the narrative utilizes VFX to integrate the game’s signature fantasy-inspired battle arenas into everyday urban environments. The project leans into an action-oriented aesthetic, contrasting vibrant club lighting with natural daylight to capture the scale of the brand’s competitive universe.
Wargaming · Jason Statham Takes On Holiday Ops 2025
Wargaming channels a cinematic narrative for its Holiday Ops 2025 campaign, blending festive iconography with high-stakes tactical action. The work features a winter-themed sequence set against a backdrop of snow-covered terrain and oversized holiday props, unified by a distinct, atmospheric blue-toned palette. Produced by 100% with creative oversight from Matter and Energy, the project utilizes a moody, live-action technique to ground its high-fantasy premise. Additional production services were provided by Magna Studios, while the post-production and visual effects work was handled by STITCH London and Glassworks. The final audio landscape was crafted by Human and 750mph.
Candy Crush · Crush Your Day
Candy Crush presents the 'Crush Your Day' spot, a vibrant commercial that leans into a distinct visual shift from monochrome ennui to a saturated, high-energy palette. Produced in partnership with BBDO New York, Foxden, and BUTTER Music and Sound, the project utilizes live-action techniques to bridge the gap between daily routines and interactive digital play. The narrative centers on a transformative morning routine, where a muted kitchen environment is quickly revitalized through bold color and playful framing. The campaign maintains a lively rhythm, highlighting the game's integration into everyday domestic settings through a mix of retro aesthetic choices and dynamic cinematography.
Supercell · Unleash Harmony
Supercell explores a departure from high-octane gaming in this campaign, Unleash Harmony. Featuring celebrity chef Gordon Ramsay, the spot follows a character-led journey as he navigates a series of pastoral and domestic environments in search of tranquility. The production, supported by agency Uncommon, employs a live-action technique that balances clean, polished compositions with natural daylight. Arts & Sciences led the production, while ELMNTL handled post-production and VFX to refine the humorous, cinematic narrative arc across several distinct settings.
LEGO · Spike Education
LEGO presents Spike Education, an animated series designed to bridge the gap between physical play and digital learning. Developed by All Of Us Here, the project employs a distinct 2D animation style to illustrate complex concepts including momentum, force, and coding mechanics. Targeting a classroom and home-learning environment, the visual language prioritizes primary color palettes and expressive characters to maintain engagement. The animation shifts between sequences of children interacting with toy models and digital interaction, utilizing an artistic approach to simplify physics dynamics for young audiences.
LEGO · LEGO Starwars 25th Anniversary
LEGO celebrates the 25th anniversary of its Star Wars collaboration with a specialized stop-motion animation spot. The film channels a high-energy aesthetic, centering on an R2-D2 astromech droid navigating a futuristic, illuminated dance floor. The execution relies on precise animation techniques to balance the character-driven narrative with the intricate 3D render environments. A brief transition to space highlights the product range before returning to the disco-themed interior. Visie Admin served as the project owner for the campaign.
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