Elle x Gucci

Jul 2026

In the vibrant collision of high fashion and musical nostalgia, the I Will Survive project by Elle x Gucci serves as a rhythmic exploration of performance and identity. This music, media and entertainment piece leans into a cinematic visual language, weaving together a series of karaoke vignettes that capture the raw, uninhibited joy of personal expression. Production house GREATERGOOD skillfully maneuvers through various retro-inspired environments, ranging from moody, neon-drenched lounges to theatrical stages framed by heavy red curtains. The aesthetic is defined by a deliberate use of live-action technique, interspersed with subtle VFX and visual effects that layer in an element of surrealism, such as floating orange spheres and vintage television interfaces. Every frame feels meticulously curated, with subjects adorned in expressive, eclectic Gucci-inspired tailoring that highlights the intersection of modern luxury and vintage-style sensibilities. By utilizing low-key lighting and circular lens framing, the production achieves a lo-fi, documentary feel that honors the grit of real-world environments while maintaining a polished editorial edge. The final product reads as a playful yet sophisticated ode to the enduring power of music, using the contrast between dramatic stage lights and intimate, shadowy pockets to keep the viewer anchored in an atmosphere that is equal parts glamorous and intimately grounded in human experience.

Documentary, Lifestyle, Cinematic

Live-action Technique, Slow motion, VFX / visual effects

Music, Media & Entertainment