Gap: SP26 - Young Miko - WASSUP
Brand
Date
Mar 2026
Description
Gap introduces its SP26 campaign featuring Young Miko, blending music and fashion in a high-energy production. The film channels a clean, modern aesthetic, centering on a performance that utilizes a minimalist white studio space as a backdrop. Featuring synchronized choreography and dynamic movement from an ensemble cast, the production leans into a live-action technique. William McVay oversaw the creative direction and production for the campaign, which highlights a coordinated ensemble look throughout the music-focused visuals.
Style
Vertical, Action, Cinematic, Clean
Industries
Color
Medium Grey
Background
White Seamless
Context
Music Video
Associated creatives
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