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Apple Music: Superbowl LVIII Halftime Show with Usher (Trailer)

Brand
Apple Music
Date

Jun 2026

Description

Apple Music presents a trailer for the Superbowl LVIII Halftime Show featuring Usher, centered on a vocal performance by a gospel choir. Filmed within a traditional church setting, the production emphasizes heritage and community through a sequence of live-action technique and atmospheric cinematic framing. The footage uses natural light to illuminate the space, contrasting the choir's performance with archival clips to build anticipation for the main event. Production for the trailer was handled by William McVay. The visuals lean into a warm, textured aesthetic, capturing the performance through intentional, intimate camera work that balances the scale of the venue with the focused energy of the choir.

Style

Horizontal, Cinematic, Warm

Industries
Music
Color
Pure White
Burgundy
Background

Place of Worship Interior

Context

Brand Film / Corporate Video

Associated creatives

William McVay
William McVayProduction
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