Maison Margiela

Maison Margiela · Maison Margiela Fragrances Lazy Sund ...

Maison Margiela Fragrances masterfully captures the essence of tranquility in its latest campaign, an evocative exploration of the Sunday morning ritual. Through the lens of photographer Casper Sejersen, the imagery leans into a dreamlike, minimalist aesthetic that translates the intangible scent of the Lazy Sunday Morning fragrance into a visual experience defined by crisp linens and soft, diffused natural light. Creative director Sarah Bassett orchestrates a series of surreal compositions where the architecture of sleep is reimagined through stacks of white mattresses and carefully curated bed linens, creating a cinematic narrative of comfort and isolation. The project utilizes a restrained, monochromatic color palette to mirror the clarity of the product, with fashion editor and stylist Robbie Spencer lending an editorial touch to the textures of fabric and loungewear. These lifestyle visuals move beyond traditional product photography, opting instead for a quiet, intimate storytelling approach that highlights the interplay between structure and soft-focus softness. By grounding the brand in these curated, peaceful moments, the campaign succeeds in positioning the fragrance as an essential accessory for slow-paced living. With meticulous casting overseen by Mollie Dendle, the imagery maintains a cohesive, human-centric focus that feels both aspirational and deeply grounded in the everyday, marking a refined evolution in the brand's visual identity within the beauty and fragrance industry.

Maison Margiela · THE 12 DAYS OF MARGIELA

Maison Margiela once again proves its mastery of deconstruction and architectural rigor with The 12 Days of Margiela, a compelling fashion campaign that strips away the noise to focus on the raw essence of luxury tailoring. Photographed by the sharp creative duo Melanie and Ramon, the series operates within the refined language of editorial minimalism, placing the focus squarely on the relationship between textile and form. Through a sequence of portraits featuring model Baba Diagne, the project explores the interplay of high-contrast lighting and soft, ethereal lens flares, creating a visual tension between sharp, structured blazers and the fluid, dreamlike atmosphere of the compositions. The use of cinematic, studio strobe techniques elevates the garments, allowing the architectural lines of avant-garde eyewear and the textured precision of ribbed knitwear to command the viewer’s attention. By leveraging a neutral, monochromatic palette, the imagery leans into a sophisticated, timeless aesthetic that underscores the house's avant-garde heritage while maintaining a clean, commercial polish. The decision to oscillate between crisp, defined portraits and movement-infused, split-frame captures lends a rhythmic, evocative quality to the collection. This series is not merely a showcase of menswear but a tactile investigation into the silhouette, where every pleat, drawstring, and zipper becomes a deliberate, artistic statement within the enduring narrative of the Maison Margiela brand.

Maison Margiela · Maison Margiela Spring Summer 2026 L ...

Maison Margiela once again redefines the boundaries of luxury fashion in their latest Spring Summer 2026 presentation, a collection that masterfully marries avant-garde deconstruction with a refined, tactile sensibility. Captured through the lens of photographers Melanie and Ramon, the campaign leans into an editorial aesthetic that celebrates the structural integrity of the garments. The imagery features model Mar G, whose presence anchors the complex sartorial arrangements, ranging from a fitted, ribbon-tied denim ensemble to a structurally oversized beige trench coat paired with raw-hemmed shorts. The visual narrative is built upon a foundation of minimalist portraiture, where the interplay of textures—translucent plastics, layered blue and green fabrics, and soft sage satin curtains—creates a dreamlike, curated studio environment. By utilizing both natural light and precise studio strobe setups, the creative team emphasizes the deliberate tailoring and experimental silhouettes that remain synonymous with the house. This editorial series succeeds not merely as a showcase of seasonal apparel, but as a deliberate study in material contrast and balanced composition. The work captures the essence of the Maison Margiela identity, focusing on a quiet, high-fashion stillness that allows the intricate details of the craftsmanship to take center stage, effectively translating the intensity of the runway into a sophisticated, lifestyle-driven visual language that feels both timeless and distinctly contemporary.

Maison Margiela · 'Scentsorium Collection' Spring 2026 Ad Campaign

The Scentsorium Collection Spring 2026 ad campaign for Maison Margiela is a masterclass in conceptual fragrance marketing, blending high-concept editorial photography with an evocative, cinematic sensibility. Under the vision of creative director Fabien Baron, the project channels a raw, emotional narrative that transcends traditional beauty advertising. The campaign utilizes a stark, high-key studio strobe aesthetic to anchor the delicate, artisanal nature of the scents against themes of decay and desire. Through the lens of director of photography Darius Khondji, the imagery oscillates between intimate portraiture and sculptural product studies, pairing crystal-clear glass bottles with organic elements like charred paper, thorny branches, and flickering flames. Featuring talent Lulu Tenney and Leon Dame, the project leans into a sense of emotive turbulence, characterized by dramatic, high-contrast black and white photography that captures everything from silent, laughing intimacy to visceral, screaming intensity. Every composition—executed with meticulous floral and prop styling—serves to ground the abstract fragrance chapters, such as Blaze of Stillness and Silent Fury, in tactile reality. This fusion of avant-garde fashion DNA and sensory exploration defines the collection, positioning each fragrance not merely as a product, but as an atmospheric experience. By stripping back the background to a neutral, minimalist stage, the campaign forces an unrelenting focus on the interplay of texture, shadow, and human connection, establishing a bold new visual language for the house.

Maison Margiela · Artisanal 2024 ‘Nighthawk’ Ad Campaign

The Nighthawk Artisanal 2024 campaign for Maison Margiela serves as a masterful exploration of tension, craft, and cinematic narrative. Under the creative vision of John Galliano and artistic direction by Alexis Roche, the project leans into a deeply atmospheric aesthetic, utilizing a striking palette of saturated reds and profound blacks to evoke a sense of voyeuristic unease. Directed by Sasha Kasiuha and shot within the iconic Cinéma Le Balzac, the campaign functions as a high-contrast collage that blurs the lines between luxury fashion and noir thriller. The editorial imagery masterfully employs low-key chiaroscuro lighting to silhouette its diverse ensemble cast—including Gwendoline Christie, Monica Bellucci, and Kim Kardashian—against the haunting, empty geometry of a darkened theater. Beyond the architectural form, the campaign integrates meticulous typography and stark graphic design to anchor the Maison's identity, highlighted by the recurring motif of metallic scissors and distressed textiles. With movement directed by Pat Boguslawski and grooming precision from Duffy and Pat McGrath, the work balances editorial minimalism with a complex, layered visual language. It is a quintessential example of how contemporary luxury houses are evolving their commercial output into immersive, short-form cinematic experiences, where fragmented visuals and precise sound design converge to create an indelible, moody presence that feels as much like an art installation as it does a seasonal collection launch.

Maison Margiela · "The Dress-Age Bag" Spring 2025 Ad Campaign

For the Maison Margiela Spring 2025 campaign, titled The Dress-Age Bag, photographer Szilveszter Mako delivers a masterclass in editorial minimalism, seamlessly blending the structural precision of high-fashion accessories with a deeply tactile, contemplative aesthetic. The project spans a sophisticated range of commercial and lifestyle imagery, where each frame acts as an exploration of material contrast and geometric form. Utilizing techniques such as studio strobe lighting to emphasize the depth of pebbled leathers and natural light to soften the collection's presence, Mako highlights the intersection of functionality and luxury. The campaign leans into a monochromatic and muted palette, set against architectural alcoves and distressed textures, which serves to foreground the iconic four-stitch motif synonymous with the house of Margiela. By alternating between intimate macro shots that examine rivet hardware and dynamic portraits featuring structured trench coats, the imagery establishes a narrative of quiet authority. This editorial approach avoids the overtly performative, opting instead for a static, cinematic mood that anchors the accessories in a space of refined, high-end storytelling. Through the consistent use of clean, centered compositions, the campaign successfully elevates the bag from a mere accessory to a sculptural object, capturing the essence of modern luxury with a restrained, yet evocative, visual language that resonates throughout the entire series.

Maison Margiela · 'Artisanal' Fall 2025 Ad Campaign

For the Maison Margiela Artisanal Fall 2025 ad campaign, creative director Glenn Martens orchestrates a profound exploration of identity, materiality, and the tension between art and utility. Shot by photographer Arnaud Lajeunie, this fashion editorial channels an avant-garde spirit through a series of surreal, highly textural compositions that challenge the viewer’s perception of the human form. Models, including Abény Nhial and Balat Pal, serve as living sculptures, their features consistently obscured by elaborate masks, intricate lace veils, and shimmering plastic head coverings. The execution relies heavily on a dynamic live-action technique, juxtaposing sharp, editorial minimalism against the raw, industrial aesthetic of layered paper collages and atelier-style backdrops. Through the expert eye of stylist Olivier Rizzo, the collection’s reliance on synthetic materials—like crinkled plastic and sheer, translucent fabrics—is elevated, creating an ethereal, futuristic silhouette that feels both grounded and otherworldly. By weaving together macro shots of artisanal embroidery and sweeping cinematic wide frames, the campaign leans into the house’s legacy of deconstruction. The imagery achieves a rare, dreamlike fluidity, utilizing natural light and studio strobe lighting to emphasize the ornate details of the garments while maintaining a cohesive, high-fashion narrative that feels uniquely Margiela.

Maison Margiela · Fall 2025 Ad Campaign

For the Maison Margiela Fall 2025 ad campaign, the brand leans into its signature avant-garde ethos, delivering a visual narrative that bridges the gap between high-fashion editorial and cinematic storytelling. Under the creative direction of Glenn Martens, the campaign masterfully synthesizes raw, tactile textures with sharp, architectural tailoring. Captured through the lens of photographer Paolo Roversi, the series utilizes dramatic studio strobe and low-key chiaroscuro lighting to elevate both the apparel and the house’s iconic leather accessories. The imagery, featuring Miley Cyrus, prioritizes a moody, desaturated palette that allows the interplay of skin, fabric, and artistic paint strokes to take center stage. With styling by Robbie Spencer, the campaign highlights signature Tabi-inspired footwear and distressed, painterly textures that feel both industrial and deeply personal. The production is rounded out by the precise contributions of hair artist Eugene Souleiman and makeup artist Lucia Pica, whose work on monochromatic eye details and slicked-back silhouettes enhances the collection’s minimalist, high-fashion impact. By focusing on structural silhouettes against stark, mottled backdrops, the campaign presents an exploration of form and identity. Every frame serves as a testament to the brand's heritage, utilizing bold lighting and purposeful composition to transform everyday luxury into a striking piece of conceptual art that feels both timeless and aggressively modern.

Maison Margiela · Holiday 2025 Ad Campaign

For the Holiday 2025 ad campaign, Maison Margiela leans into an avant-garde interpretation of festive traditions, blending high-fashion sensibilities with surreal, conceptual imagery. Under the vision of creative director Glenn Martens, photographer and director Frank Lebon captures a series of vignettes that balance the structural precision of the house with a sense of suspended, atmospheric movement. By employing live-action techniques such as industrial fans to animate paper confetti against dark, moody studio backgrounds, the campaign transforms a minimalist setting into a dynamic, wintry landscape. Stylist Robbie Spencer curates an ensemble of layered tailoring, sheer fabrics, and obscured silhouettes, which are further articulated by the clean, sharp work of hair stylist Tom Wright and makeup artist Thierry Do Nascimento. The project utilizes a mixture of studio strobe lighting and low-key chiaroscuro techniques to heighten the interplay between the shimmering accessories, such as gold jewelry and leather handbags, and the icy, translucent props. This cinematic approach creates a visual tension, placing the collection in an ethereal space that feels both grounded in luxury fashion and entirely otherworldly. The integration of macro photography and underwater elements reinforces the brand’s commitment to texture and transparency, ensuring that each frame reads as a refined, narrative-driven editorial that elevates the quintessential holiday mood into a lasting piece of commercial art.

Maison Margiela · Maison Margiela Fragrances Christmas 2025

Maison Margiela · Maison Margiela Autumn-Winter 2025

Maison Margiela · Maison Margiela Holiday