Estée Lauder

Estée Lauder · Discover London

Estée Lauder · Dream Dusk Eau de Parfum

The latest fragrance campaign for Estée Lauder Dream Dusk effortlessly captures the ethereal essence of twilight through a lens of quiet, refined luxury. Photographer Jonas Hegi masterfully balances intimacy and grandeur, utilizing natural light to craft a visual narrative that feels both grounded and transcendental. Featuring model Elza Matiz, the project leans into a dreamlike, hazy atmosphere where every frame serves the fragrance's sophisticated identity. The creative execution thrives on editorial minimalism, focusing on tactile details—such as the sharp metallic glint of jewelry against supple skin or the delicate, soft organic textures of pink floral petals. Makeup artist Lucy Bridge and hair stylist Franco Gobbi work in perfect tandem to elevate these portrait shots, ensuring the aesthetic remains polished yet hauntingly serene. With the artistic oversight of fashion editor Michelle Cameron and the technical precision of director of photography Nicolai Niermann, the campaign successfully translates the complexity of scent into a monochromatic palette of blush and pale lavender tones. This commercial work reads as a sophisticated exploration of beauty, proving that when cinematic techniques are applied with such restraint, the result is an evocative sensory experience that lingers long after the initial glance, perfectly positioning the brand within the elevated fragrance market.

Estée Lauder · The NEW Double Wear

The latest campaign for the iconic Estée Lauder Double Wear foundation marks a sophisticated return to minimalist beauty advertising, championing an authentic celebration of inclusivity. Guided by the creative direction of Bryan Vargas and captured through the lens of photographer Lachlan Bailey, the imagery leans into a refined, high-key aesthetic that prioritizes the texture and luminosity of diverse skin tones. By utilizing precise studio strobe techniques alongside natural light, the campaign achieves a polished, commercial look that feels both elevated and accessible. The project features a stellar roster of talent, including Daisy Edgar-Jones, Nia Long, Carolyn Murphy, Imaan Hammam, Laura Reyes, Liya Kebede, and Sofia Subramaniam, who collectively project a sense of confidence and effortless grace. Styled by Sean Spellman, the subjects are dressed in a coordinated, neutral palette that keeps the focus entirely on the skin-perfecting power of the product. The editorial approach to these portraits emphasizes natural beauty, eschewing heavy retouching in favor of clean, intentional compositions that highlight individual features. With meticulous hair styling from Cervando Maldonado and Hos Hounkpatin and flawless makeup application by Romy Soleimani, the campaign successfully positions Double Wear as a universal staple. This body of work serves as a masterclass in modern cosmetic photography, proving that a seamless, neutral background can provide the most powerful canvas for high-end beauty storytelling.

Estée Lauder · Estee Lauder Ambassador Launch S/S 2026

Estée Lauder · Wonderlust

Estée Lauder · Bobbi Brown

Estée Lauder · Jo Malone London

Estée Lauder · Adut Akech Countdown

Estée Lauder · Introducing New Pure Color Envy Paint-On Liquid LipColor

Estée Lauder · Spring 24

Estée Lauder · Breast Cancer Awareness

Estée Lauder · Breast Cancer Awareness