MAC Cosmetics

22 projects· creatives·

Featured MAC Cosmetics projects

This week's top MAC Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

MAC Cosmetics · MAC Cosmetics x Conner Ives Protect ...

MAC Cosmetics leans into a bold intersection of high fashion and advocacy with its latest campaign featuring designer Conner Ives. The project, titled MAC Cosmetics x Conner Ives Protect the Dolls, channels a sharp, editorial minimalism that prioritizes the brand's iconic Viva Glam legacy while elevating a message of community and protection. Through the lens of photographer Alex Arauz, the campaign employs a crisp studio strobe technique to capture a series of high-key portraits and group compositions. By pairing stark white backgrounds with the stark contrast of black apparel adorned with graphic messaging, the visual narrative remains focused and intentional. Creative director Nicola Formichetti and art director Bella Bruton harmonize these elements to create a clean, commercial aesthetic that feels both timely and timeless. The presence of actor Dominique Jackson alongside models Green Kim, Ivy Stewart, and Josephine Dupont brings a powerful energy to the collaboration, further emphasizing the campaign's social spirit. Every frame, from the close-up product placements to the collective poses, highlights a polished, intentional design language that honors the signature identity of both the beauty brand and the fashion house. This collaboration underscores a sophisticated approach to cosmetic marketing, where the product becomes a natural extension of an authentic cultural statement, grounded in the precision of expert studio lighting and minimalist composition.

Project

MAC Cosmetics · Nudes Contour Campaign

MAC Cosmetics leans into the art of minimalism with its latest Nudes Contour campaign, a series that reinforces the brand's position as a titan of the beauty and cosmetics industry. Through a series of sharp, intentional compositions, the project strips away the noise to focus on the structural elegance of its latest range. Photographer Alex Black employs high-key lighting and precise studio strobe setups to turn liquid foundation bottles, sleek lip gloss tubes, and professional applicators into architectural elements. Under the creative direction of Nicola Formichetti, the campaign rejects the typical chaotic allure of beauty advertising in favor of deliberate, clean, and highly organized visual storytelling. By placing individual product droplets alongside polished tools like silver eyelash curlers, the visuals emphasize both the tactile, matte texture of the packaging and the creamy consistency of the formulas themselves. The result is a masterclass in commercial product photography, where the stark white backgrounds amplify the sophisticated ombre finishes and neutral color palettes. Each frame serves as a testament to the brand's heritage, inviting the viewer to appreciate the utility of the product through a refined, modern lens that feels both premium and accessible. This approach creates a cohesive identity that allows the tools of the trade to stand on their own merit, reflecting a commitment to high-end aesthetic precision.

Project

MAC Cosmetics · Metamorphisis Campaign

The Metamorphisis campaign for MAC Cosmetics marks a sophisticated evolution in the brand's visual identity, blending precision product staging with elevated editorial portraiture. By focusing on the intricate details of the collection—specifically the floral-inspired packaging and the swirled, multi-dimensional pigments—the campaign serves as a masterclass in modern beauty marketing. Photographer Alex Black captures the essence of the line through a clinical yet inviting lens, utilizing studio strobe lighting to ensure every texture, from the iridescent violet eyeshadows to the reflective surfaces of the lipsticks, feels tactile and premium. The imagery leans into a clean, minimalist aesthetic, creating a narrative of transformation that feels both accessible and aspirational. Central to the campaign's success is the seamless integration of makeup artistry by Yumi Lee, whose work emphasizes a luminous, dewy complexion that allows the product palette to take center stage. Complemented by the refined styling of Yumiko Hikage, the project maintains a cohesive, polished look that translates effortlessly across both commercial packshots and high-fashion portraiture. This synthesis of high-key lighting and disciplined composition highlights the brand's commitment to quality, turning standard product photography into a visual experience that celebrates color, light, and the artistry inherent in the cosmetic industry. It is a sharp, intentional execution that prioritizes product clarity while maintaining an undeniable editorial edge.