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Chanel Beauty

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Featured Chanel Beauty projects

This week's top Chanel Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Chanel Beauty · ROUGE COCO HYDRA GLOSS

Chanel Beauty redefines the intersection of luxury and vibrancy in their latest campaign for ROUGE COCO HYDRA GLOSS, a masterclass in high-end cosmetic marketing. Through a series of tight, deliberate portraits, the project leans into editorial minimalism to place the product at the center of the visual narrative. Photographer Tim El Kaïm expertly utilizes studio strobe lighting to emphasize the hyper-glossy textures of the lip product, contrasting rich, reflective surfaces against both moody dark backgrounds and stark, high-key white environments. These visuals feel less like a traditional commercial and more like an elevated fashion spread, capturing a sense of refined polish that is quintessentially Chanel. Model Wei Yiting brings a commanding presence to the frame, grounding the campaign with a sophisticated gaze that emphasizes the play between metallic gold accessories and the translucent, hydrated shine of the gloss. By blending bold, saturated color palettes with a clean, cropped aesthetic, the campaign transforms a functional beauty product into a must-have accessory. The result is a cohesive brand identity that highlights the versatility of the Hydra Gloss formula while staying firmly rooted in the technical precision of professional studio photography. This project is a testament to how refined lighting and intentional composition can create a powerful, modern dialogue within the global beauty industry.

Project

Chanel Beauty · Chanel Les Beiges 2027

Chanel Beauty continues its legacy of understated luxury with the Les Beiges 2027 collection, a project that masterfully bridges the gap between high-end cosmetics and authentic human expression. In this latest campaign, photographer Shayne Laverdiere leans into a soft, aspirational aesthetic that prioritizes the organic glow of the skin. The editorial portraiture centers on model Chen Yang, whose calm, direct gaze anchors the imagery while conveying a sense of effortless sophistication. By utilizing natural light that mimics the warmth of a golden sunset, the visual narrative avoids the clinical perfection often seen in the sector, opting instead for a cinematic quality that feels both intimate and expansive. The deliberate focus on skin texture and the delicate interplay of light against her face elevates the beauty photography beyond simple product display, framing the collection as a lifestyle essential rather than a mere accessory. Laverdiere’s choice to capture the subject in a lightly windblown, candid manner reinforces a theme of natural, unforced elegance. This project succeeds by aligning the technical requirements of luxury beauty advertising with a warm, evocative mood, ensuring the brand identity remains rooted in timeless style. Through this harmonious combination of lighting and composition, Chanel reinforces its position at the forefront of the global cosmetics industry.

Project

Chanel Beauty · Rouge Coco Hydra Gloss

Chanel Beauty leans into a sophisticated, futuristic aesthetic for the Rouge Coco Hydra Gloss campaign, effectively bridging the gap between high-fashion editorial imagery and polished commercial appeal. By utilizing a stark, minimalist white backdrop, the photography forces the viewer to focus entirely on the product texture and the luminous quality of the gloss. Photographer Tim El Kaïm expertly captures the interplay of light and reflection, employing a crisp studio strobe technique to enhance the model's clear, glowing skin while making the signature shimmer of the Hydra Gloss pop with precision. Models Annemary Aderibigbe and Rosalieke Fuchs bring an edgy, contemporary energy to the visuals, framed by distinctive, translucent visors that add a layer of avant-garde intrigue to the traditional cosmetics advertising landscape. The deliberate juxtaposition of iconic brand motifs with these modern, accessory-driven portraits creates a high-fashion narrative that feels both aspirational and tactile. Every detail, from the wet-look lip application to the subtle metallic highlights, serves to reinforce the product's identity as a premium beauty essential. This execution demonstrates how a clear, refined creative vision can elevate a standard cosmetic launch into a cohesive visual statement, balancing the luxury heritage of Chanel with a sharp, forward-thinking lens on modern beauty trends and studio-lit perfection.

Project

Chanel Beauty · Chanel Hydra Beauty Spring 2026

Chanel Beauty makes a compelling case for the intersection of clinical efficacy and editorial grace with their Hydra Beauty Spring 2026 campaign. By leaning into a quintessential minimalist aesthetic, the project centers on the brand's iconic connection to the camellia flower while emphasizing a refreshed, luminous complexion. Captured with an expert eye by photographer Thurstan Redding, the imagery utilizes natural light to achieve a soft, even glow that feels both approachable and aspirational. The campaign leans into a clean composition that highlights the healthy, radiant skin of model Quinn Mora, who anchors the visuals with a quiet, sophisticated confidence. Every frame serves as a masterclass in commercial photography, stripping away unnecessary noise to focus squarely on the hydrating narrative of the product line. The intentional inclusion of signature brand codes, such as the silver-toned logo earrings and the subtle nod to classic striped motifs, creates a cohesive visual identity that feels timeless yet distinctly modern. By prioritizing a refined palette and high-key clarity, the project successfully elevates the beauty category, offering a clean, polished portrait of spring that feels as refreshing as the skincare itself. It is a calculated exercise in restraint, where the simplicity of the framing allows the quality of the subject and the signature flora to speak for themselves, ultimately reinforcing Chanel's authority within the skincare market.

Project

Chanel Beauty · Les Beiges Coastal Summer

Project

Chanel Beauty · LES BEIGES Coastal Summer Collection

Chanel Beauty invites us to embrace the essence of the season with their latest Les Beiges Coastal Summer collection, a campaign that masterfully captures the intersection of high-fashion luxury and effortless, sun-drenched radiance. By leaning into an editorial minimalism that feels both timeless and approachable, the visuals define a signature aesthetic centered on natural luminosity and understated elegance. Photographer Theo Wenner orchestrates a series of evocative portraits that prioritize tactile intimacy, utilizing a combination of studio strobe and natural light to emphasize the soft, dewy texture of the skin. The campaign features model Abby Champion, whose calm, direct gaze anchors the compositions, allowing the nuanced makeup artistry of Cécile Paravina to take center stage. Through precise macro photography, the collection highlights warm, sun-kissed tones and sophisticated, neutral palettes that speak to a refined coastal lifestyle. Complementing the cosmetics, the deliberate focus on metallic textures—seen in the iconic chain-link jewelry—provides a polished edge to the organic beauty of the look. With manicures by Alexandra Janowski adding a final layer of groomed perfection, the work translates the warmth of summer into a high-end visual language. This project excels by stripping away the superfluous, choosing instead to celebrate the delicate interplay between light, shadow, and the authentic, radiant texture of the human form.

Project

Chanel Beauty · Les Beiges

Chanel Beauty invites a sense of sun-drenched sophistication with its latest Les Beiges campaign, a visual masterclass in balancing understated elegance with vibrant, contemporary color. Photographed by Theo Wenner, the imagery leans into a soft, glowing aesthetic that feels both approachable and aspirational. The creative vision thrives on a minimalist composition, where the interplay between warm, neutral skin tones and the striking turquoise of the featured Le Vernis nail polish creates an immediate, fresh contrast. Stylist Leila Smara brings a sharp editorial sensibility to the work, pairing iconic Chanel logo accessories and textured knitwear with the campaign's clean, high-end spirit. The focus on natural light captures a luminous, healthy complexion, anchored by the precision of makeup artist Cécile Paravina, whose work highlights deep berry-toned lips and the brand's signature radiant finish. Featuring the poised presence of model Malika Louback, these portraits effectively bridge the gap between commercial appeal and editorial portraiture. With hair by Karim Belghiran, the overall look feels impeccably curated, utilizing studio strobe elements alongside natural light to ensure every detail—from the glossy polish to the intricate chain detailing—is rendered with clarity. This project successfully embodies the Les Beiges philosophy, proving that even the boldest pops of color can remain deeply rooted in the effortless, timeless luxury that defines the Chanel brand's enduring cosmetic legacy.

Project

Chanel Beauty · Chanel Beauty February 2026

Chanel Beauty February 2026 captures a masterclass in restrained elegance, leaning into a monochromatic aesthetic that feels both timeless and deeply contemporary. Moving away from heavy artifice, the campaign highlights the intersection of modern cosmetics and personal identity through a series of high-end beauty portraiture. Photographer Thomas Cristiani utilizes a combination of soft natural light and studio strobe setups to emphasize the raw, natural textures of the skin, lending an authentic feel to the high-gloss commercial imagery. The inclusion of subtle 35mm film grain and visible film borders anchors the series in a classic editorial sensibility, stripping back the noise to focus on the nuanced connection between models Annabelle Weatherly and Max Fauviau. The visual narrative is defined by minimalist styling from Virginie Benarroch, where a simple white t-shirt or black tank top serves as the perfect canvas for the featured products. With meticulous grooming from hair stylist Joseph Pujalte, makeup artist Christine Corbel, and manicurist Charlène Coquard, every detail is treated with deliberate precision. By blending high-key lighting with an uncompromising, clean-lined composition, the project effectively elevates the brand, proving that true luxury in the beauty industry is often found in the quiet, sophisticated spaces between the subjects and the lens.

Project

Chanel Beauty · The ÉCLAT PREMIER - The promise of r ...

Chanel Beauty steps into a realm of refined visual storytelling with The ÉCLAT PREMIER, a campaign that masterfully balances the house's storied heritage with a sharp, contemporary edge. By pairing the ethereal presence of actor Nana Komatsu with the precise, deliberate lens of photographer Axel Morin, the project explores the interplay between light and form through two distinct aesthetic lenses. The first execution leans into a moody, cinematic atmosphere, utilizing studio strobe equipment and low-key chiaroscuro lighting to carve the subject out of the shadows, creating a graphic silhouette within a glowing halo structure. In stark contrast, the campaign shifts gears toward a clinical, high-key sensibility that favors minimalism and bright, even illumination to emphasize the brand's premium identity. Throughout these commercial assets, the integration of live-action technique and bold typography creates a sophisticated dialogue between the movement of the figures and the rigid geometry of the Chanel logotype. By oscillating between these deep, atmospheric shadows and bright, airy compositions, the work reinforces a modern beauty narrative that is as much about structural elegance as it is about light itself. This dual approach ensures the brand remains at the vanguard of luxury advertising, proving that even the most established visual languages can be evolved through disciplined creative direction and a meticulous focus on composition.

Project

Chanel Beauty · TAKE OVER BLEU 2025 CHANEL BEAUTY LESSON

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Chanel Beauty · Chanel Winter Constellation 2025 Collection by Karim Sadli

Project

Chanel Beauty · Les Beiges Foundation