Prada Beauty

20 projects· creatives·

Featured Prada Beauty projects

This week's top Prada Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Prada Beauty · Prada Touch Cream-to-Powder Blush

Prada Beauty elevates the standard for modern cosmetics with its latest campaign for the Prada Touch Cream-to-Powder Blush, a project that seamlessly blends high-fashion sensibilities with precise product storytelling. Captured with the clinical expertise of photographer Glen Luchford, the imagery leans into a bold aesthetic that balances technical studio strobe lighting with an evocative, minimalist composition. Creative director Ferdinando Verderi orchestrates a striking visual language, pitting the product’s vibrant, soft pink pigment against a high-contrast chartreuse green knitted sweater. This editorial approach ensures the focus remains entirely on the transformative quality of the blush, highlighting the smooth, matte texture achieved through the artistry of makeup artist Diane Kendal. Featuring model Veerle van der Krabben, the portraits avoid traditional commercial tropes, opting instead for a clean, modernist portraiture that emphasizes the tactile nature of the formula. The project functions as both a sophisticated study of color and a functional demonstration of cosmetic results, effectively bridgeing the gap between luxury editorial aesthetics and clear product messaging. By utilizing tight, high-angle framing, the work forces a direct engagement with the product's finish, solidifying Prada Beauty’s position at the intersection of high-concept creative direction and everyday beauty application. The final result is a polished, punchy visual statement that feels both grounded in technical excellence and entirely current.

Project

Prada Beauty · Prada Beauty “States of Self”

Prada Beauty enters a new era of introspective luxury with its latest cosmetic campaign, States of Self. By stripping away the noise of traditional advertising, this editorial portrait series champions a minimalist and polished aesthetic that forces a direct engagement between the viewer and the subject. Photographer Fiona Torre masters the tension between soft, even lighting and bold, chromatic backdrops, shifting seamlessly from a deep, atmospheric plum to a striking, high-key yellow. These deliberate color choices ground the visuals, allowing the intricate textures of the clothing—from glistening, pearl-laden beadwork to the structured, utilitarian crispness of cotton epaulets—to act as the primary narrative device. Model Bodine Van Galen serves as the perfect canvas for this exploration of identity, delivering a neutral, contemplative presence that avoids the performative nature of typical beauty photography. By utilizing studio strobe techniques alongside a natural light sensibility, the imagery feels simultaneously rooted in classic luxury and modern editorial precision. The result is a refined commercial statement that prioritizes skin texture, structural garment detail, and the quiet confidence inherent in the Prada brand identity. Through this series, the collaboration between Torre and Van Galen highlights how high-end beauty imagery can successfully balance raw, human vulnerability with the sophisticated, serif-typography-led branding that has long defined the house of Prada.