Maison Margiela

Apr 2025

For the Maison Margiela Spring 2025 campaign, titled The Dress-Age Bag, photographer Szilveszter Mako delivers a masterclass in editorial minimalism, seamlessly blending the structural precision of high-fashion accessories with a deeply tactile, contemplative aesthetic. The project spans a sophisticated range of commercial and lifestyle imagery, where each frame acts as an exploration of material contrast and geometric form. Utilizing techniques such as studio strobe lighting to emphasize the depth of pebbled leathers and natural light to soften the collection's presence, Mako highlights the intersection of functionality and luxury. The campaign leans into a monochromatic and muted palette, set against architectural alcoves and distressed textures, which serves to foreground the iconic four-stitch motif synonymous with the house of Margiela. By alternating between intimate macro shots that examine rivet hardware and dynamic portraits featuring structured trench coats, the imagery establishes a narrative of quiet authority. This editorial approach avoids the overtly performative, opting instead for a static, cinematic mood that anchors the accessories in a space of refined, high-end storytelling. Through the consistent use of clean, centered compositions, the campaign successfully elevates the bag from a mere accessory to a sculptural object, capturing the essence of modern luxury with a restrained, yet evocative, visual language that resonates throughout the entire series.

Editorial, Commercial

Natural light

Bags & Accessories, Fashion