Cathay Pacific presents 'Cargo Big and Small,' a cinematic commercial that highlights the logistics of air freight through a sequence of wild animals interacting on a sun-drenched tarmac. Produced by GREATERGOOD, the spot transitions between wide shots of the runway and intimate close-ups of wildlife, including elephants, penguins, and giraffes.
The project leans into a warm aesthetic, utilising natural light during the golden hour to accentuate the textures of fur and plumage. By focusing on the movement of various animals in an outdoor setting, the campaign employs a live-action technique to craft its narrative.
