Cathay Pacific
Cargo Big and Small
Brand
ProjectCargo Big and Small
Date
Jun 2026
Description
Cathay Pacific presents 'Cargo Big and Small,' a cinematic commercial that highlights the logistics of air freight through a sequence of wild animals interacting on a sun-drenched tarmac. Produced by GREATERGOOD, the spot transitions between wide shots of the runway and intimate close-ups of wildlife, including elephants, penguins, and giraffes. The project leans into a warm aesthetic, utilising natural light during the golden hour to accentuate the textures of fur and plumage. By focusing on the movement of various animals in an outdoor setting, the campaign employs a live-action technique to craft its narrative.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Airlines
Background
Aerial View
Context
TVC / TV Commercial
Associated creatives
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