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British Airways, American Express: Making every purchase a holiday

Brands
British Airways American Express
Date

Sep 2025

Description

This collaborative campaign for British Airways and American Express uses stop-motion animation to translate the concept of travel into a series of imaginative, micro-scale landscapes. The film features miniature figures navigating surreal terrains constructed from everyday objects, such as mountain ranges made of sourdough and rollercoasters formed from shoelaces. The commercial utilizes vibrant studio lighting and meticulous miniature set design to blend diverse textures with travel-inspired environments. Through creative VFX and practical props, the piece focuses on scale manipulation to emphasize the connection between daily purchases and leisure travel experiences.

Style

Horizontal, Commercial, Clean, Nostalgic

Techniques

Animation, VFX / visual effects

Industries
Airlines
Color
Chocolate
Nude / Sand
Jet Black
Background

Kitchen

Context

Advertising Campaign, TVC / TV Commercial

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