Air Canada
Featured Air Canada projects
This week's top Air Canada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Air Canada · Tyler's Walk
Air Canada presents 'Tyler's Walk', a narrative-driven campaign spot that documents a somber, personal journey. The project centers on a cinematic approach, utilizing natural light and a moody color palette to ground the emotional weight of the scene. Developed in collaboration with agency partners TBWA Canada and production company Spy Films, the piece emphasizes atmosphere through its distinct analogue film aesthetic. Technical execution was supported by Alter Ego, Tantrum Studio, and 6 Degrees, who managed the post-production and sound design respectively.
Air Canada · From a broken dream, another takes flight
Air Canada presents 'From a broken dream, another takes flight,' a commercial film that follows a young athlete’s journey from a hospital bed to recovery. The narrative uses deliberate pacing to depict the protagonist’s transition from a sterile clinical environment back toward his ambitions, channelled through a cinematic, live-action approach. The production team employed a desaturated color grade and atmospheric lighting to maintain a subdued, grounded tone throughout the sequence. The spot was produced by Spy Films, with post-production and VFX handled by Tantrum Studios and Alter Ego.
Air Canada · Holiday Dreams Take Flight
Air Canada’s 'Holiday Dreams Take Flight' captures the anticipation of winter travel through a series of emotive, cinematic vignettes. The commercial focuses on the connections formed at the airport, featuring close-ups of passenger interactions and boarding sequences set against a backdrop of dark, nocturnal hangars. Utilizing a live-action technique, the film leans into a nostalgic tone. The narrative centers on a young traveler, highlighting the human element of transit during the holiday season.
Air Canada · Hospital Transportation Program
Air Canada’s Hospital Transportation Program campaign captures the personal narratives of families navigating pediatric medical travel. Created by FCB Canada and produced by Far & Away, the project documents individual journeys through a documentary lens. The film leans into a raw, home-video aesthetic, utilizing live-action techniques and grainy textures to frame intimate moments. By shifting between domestic settings and medical environments, the work focuses on the intersection of travel assistance and childhood milestones.
Air Canada · Snow Globe
Air Canada’s holiday campaign, 'Snow Globe', blends live-action storytelling with meticulous stop-motion animation to evoke a nostalgic seasonal atmosphere. The narrative follows a young boy traversing a collection of miniature worlds housed within glass globes, set against the backdrop of a warmly lit, festive home. Developed with creative direction from FCB Toronto, the film moves between real-world family interaction and detailed miniature sequences. Production was handled by Someplace Nice, with Stoopid Buddy Stoodios managing the stop-motion elements and Darling VFX providing post-production. The project features sound design by Grayson Music and production services from Jigsaw Casting Inc., with additional editorial work by Outsider Editorial.
Air Canada · Globes Apart
Air Canada's festive holiday commercial, Globes Apart, follows the emotional reunion of a young boy and his mother during the winter season. The film centres on an interior setting where the boy is met by his mother, who arrives home in her pilot uniform, bridging the distance created by holiday travel. Executed through a live-action technique, the narrative leans into a cinematic and nostalgic aesthetic. The production captures a cozy atmosphere using warm, soft lighting that highlights the holiday-themed set design, from the decorative Christmas tree to the snow globe held by the protagonist. The project was developed by agency partners FCB Toronto with production by Someplace Nice. Additional creative contributions include animation by Stoopid Buddy Stoodios, editorial work by Outsider Editorial, and music and sound design by Grayson Music.
Air Canada · Snow Globes Apart
Air Canada captures the spirit of the holiday season in 'Snow Globes Apart,' a commercial campaign centered on themes of connection and family. The project features a narrative journey that shifts from a warmly lit, festive living room into the intricate, miniature worlds contained within a series of snow globes. The production team at FCB/SIX developed this commercial using a blend of live-action technique and stop-motion animation to convey its story. The film's emotional tone is complemented by custom music and sound design provided by Grayson Music.
Air Canada · Magic Takes Flight
Air Canada presents 'Magic Takes Flight,' a commercial film that reimagines the standard in-flight safety demonstration. The project integrates live-action production with animated sequences, moving between the familiar environment of an aircraft cabin and an imaginative visual narrative. Developed in collaboration with The Walt Disney Company, the campaign leans into a family-friendly aesthetic. The production uses clean, professional camera techniques and warm lighting to maintain a welcoming atmosphere while communicating essential travel information to passengers.
Air Canada · Once Upon a Tree
Air Canada’s holiday commercial, Once Upon a Tree, presents an animated narrative centered on a festive family gathering. The film employs a blend of character design and 3D render / CGI techniques to bring traditional holiday motifs to life within a cozy, domestic setting. Developed in partnership with agencies FCB Toronto and FCB Montreal, the production features animation by Hornet. The cinematic, nostalgic visual style is supported by a soundscape and musical score credited to Cult Nation, OSO Audio, Soundtree, and Barking Owl, with media planning handled by Mindshare.
Air Canada · Ticket to Dream
Air Canada's Ticket to Dream campaign captures a series of evocative travel narratives, exploring the anticipation and intimacy of the journey. The film utilizes a cinematic live-action technique to ground its storytelling in authentic, global moments, spanning from rural landscapes to quiet suburban settings. Developed in collaboration with agencies FCB Toronto and FCB Montreal, the production features extensive drone footage that balances sweeping wide shots with grounded, personal vignettes. The aesthetic is defined by warm tones, creating an immersive visual atmosphere that remains consistent across the various travel sequences. Production was handled by Scouts Honour, with post-production and VFX provided by Nimiopere, Tantrum Post, and Alter Ego. The project is rounded out by an atmospheric soundscape from Pivot Audio and Cult Nation, with strategic support from Initiative Media Canada and Weber Shandwick Toronto.
Air Canada · Ticket to Dream
Air Canada’s 'Ticket to Dream' is a cinematic campaign exploring the rigorous discipline behind athletic ambition. The film follows a series of diverse athletes through their daily training routines, transitioning between quiet domestic settings and high-intensity, sun-drenched outdoor conditioning sessions. Produced by Scouts Honour with creative direction from FCB/Toronto, the project leans into a dramatic, moody aesthetic. The use of slow motion and grainy textures underscores the physical effort of the featured athletes, while post-production by Tantrum Studio bridges the gap between the film’s intimate indoor portraits and the expansive scale of outdoor training. Moonlighting Film Production Services provided production support for the international shoot.
Air Canada · Vince Carter
Air Canada documents the bespoke transformation of its aircraft livery in this film focused on the Vince Carter partnership. The project offers a behind-the-scenes look at the technical process of applying custom sports-themed decals to the fuselage within an active hangar environment. Produced by agency FCB Toronto, the film employs a documentary-style framing that prioritizes transparency. The execution relies on natural light and a clean visual aesthetic to capture the mechanical precision involved in the re-branding effort.
Explore other Airlines brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.